Posts made in June, 2014

on Jun 25, 2014

By Gillian West Yorkshire Building Society (YBS) has worked with creative direct marketing agency Soul to craft a new campaign announcing its sponsorship of the Tour de France Grand Depart as part of the building society’s 150th anniversary. Spanning TV indents, press ads, branch collateral, 48 and six sheet posters as well as in-branch posters, the creative focuses on the glories of Yorkshire with super-size posters communicating Yorkshire as the ‘most beautiful race track in the world’ targeting cyclists heading out of Leeds and into the countryside. Anna Higgins, customer marketing manager, commented: “This is a special year for us as we celebrate Read full story › Source: The Drum...

on Jun 25, 2014

Guardian deputy CEO David Pemsel on why brands have to give over control to customers. Read full story › Source: Marketing Week...

on Jun 25, 2014

By Natalie Mortimer Robinsons is pitting tennis player Andy Murray against mum Judy Murray in a series of challenges in a new campaign for its Squash’d cordial, which will see the famous patch of grass at Wimbledon named either Murray Mound or Henman Hill. The mother and son pair will undertake a series of challenges shot in the grounds of Wimbledon, demonstrating their tennis skills alongside the “ease of use and portability” of Robinsons Squash’d – the brand’s portable, concentrated cordial product. Squash and tennis fans will be encouraged to vote for their favourite, participate in the ongoing debate over the name of Read full story › Source: The Drum...

on Jun 25, 2014

By Dominic Gramatte The vibe in Brazil is absolutely amazing and the group stage matches are proving to be a quite the event. Already I’ve touched down in Rio, been out to Manaus and started my trip into the Amazon. Everywhere I seemed to go in Rio people from all over the world were pumped about the games, talking of their journeys and rallying together to support the love of the game. Now in the middle of the rainforest fellow adventurers hover around the one TV at the lodge that has been rigged to show the matches. Read full story › Source: The Drum...

on Jun 25, 2014

By Ishbel Macleod Two thirds (65 per cent) of UK bloggers now make money from blogging and over a quarter (27 per cent) of British bloggers blog as their main career, research from Mason Williams Communications has found. Part of a Pan-European Blogbarometer of over 1,200 bloggers in nine countries across Europe by IPREX, it was found that UK’s bloggers are far more commercially orientated than others across Europe. Half (49 per cent) of UK bloggers are paid to blog, with 93 per cent of bloggers in the UK contacted for PR and marketing purposes, compared to just 68 per cent in Europe. John Williams, CEO Read full story › Source: The Drum...