Posts made in June, 2014

on Jun 30, 2014

By Staff Writer The disruptive nature of programmatic advertising technology is reshaping the industry landscape, challenging in-house advertisers and media agencies alike to fundamentally alter their organisations, plus the skills sets within them. The initial findings of the survey are that almost every sector of the digital media landscape is struggling to find talent with the adequate skills to both plan and implement, and in some cases also build the technology required for RTA campaigns. A recent report by analyst firm Magna Global forecasts that by 2017, 59 per cent of all display media spend in the UK will be Read full story › Source: The Drum...

on Jun 30, 2014

By Gillian West Severfield, the structural steel group behind The Shard, Wimbledon Centre Court, Emirates and 2012 London Olympic Stadia, has engaged Thompson Brand Partners to complete a rebrand following a major strategic review. The new branding aims to differentiate Severfield in the market, giving it a consistent ‘one firm, firm’ identity across its four UK sites as well as nurturing a unified culture among its 1200 employees. Following extensive internal and external research Thompson has developed a new brand identity communicating the pride, passion, people and projects that make up the organisation. Designed to be representative of the complex steel structures along Read full story › Source: The Drum...

on Jun 30, 2014

By James Doleman Mulcaire only hacked Milly Dowler’s phone to assist in finding her, court told Phone hacking “approved corporate policy” at News of the World. Thurlbeck claims Milly Dowler story “directed” by Coulson, Kuttner and others When proceedings resumed, after lunch counsel for Glenn Mulcaire concluded his speech in mitigation by suggesting to the court that his client had “suffered enough” and should not be punished further. He also noted that Surrey police had known that the phone of murdered teenager Milly Dowler had been hacked in 2002 and taken no action. The barrister said Mulcaire was “at the bottom of the food chain” and Read full story › Source: The Drum...

on Jun 30, 2014

By Ishbel Macleod Fetch has appointed Paul-Eric Lefebvre as creative director for its London office. Reporting into the agency’s chief operating officer (COO) Greg Grimmer for the newly created role, Lefebvre will work on clients such as Hotels.com, eBay, Sony Music and William Hill. Grimmer said: “Paul-Eric has fantastic experience delivering innovative global projects for world class brands and has a brief to grow our influence and build our creative team here in London. “Our San Francisco office under the creative leadership of Frank Lipari has caused waves in the USA with their creative output and we are confident that Paul-Eric will start Read full story › Source: The Drum...

on Jun 30, 2014

By Gillian West Disability charity Scope has drawn inspiration from Levi’s iconic Laundrette to promote its ‘Great Donate’ summer stock appeal launching tomorrow (Tuesday 1 July). Taking on the role made famous by Nick Kamen in the 1985 original is disabled model Jack Eyers who stuns charity workers in the ad by stripping down to his boxers to donate his clothes to the appeal. “I play a guy who has taken a sign in a charity shop window appealing for clothes a little bit too literally,” explained Eyers. “I really hope that the film encourages people to get behind Scope’s Great Donate appeal. Read full story › Source: The Drum...