By Gillian West Tesco Mobile is enabling customers to enjoy all of their favourite music for free this summer by partnering with Blinkbox music. The announcement means those upgrading to a Samsung S5, HTC M8 or Sony Z2 on pay monthly will automatically receive three months’ worth of free music via the Blinkbox music app. Simon Groves, chief marketing officer for Tesco Mobile, commented: “With the World Cup and wonderful weather on our doorstep the summer playlist is a vital addition to ensuring maximum fun in the sun. Our customers loved it when we teamed up with Blinkbox movies so this time Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Craig Hayman directed SaaS solutions for e-commerce during 15-year career at Big Blue. Read full story › Source: DM News...
Read MoreBy Ishbel Macleod Posterscope has appointed Starcom MediaVest Group’s Gill Huber to the newly created position of group communications director. Joining from the role of marketing and communications director at SMG, Huber will lead the communications strategy across Posterscope’s three market leading brands, Posterscope UK, PSI and psLive. She said: “After more than 11 years at SMG, I am looking forward to taking on a new challenge at Posterscope, an agency that is at the forefront of the OOH industry. Posterscope UK, PSI and psLive are delivering some of the most exciting, game-changing campaigns across the globe, so aligning communications across each brand will be Read full story › Source: The Drum...
Read MoreSocial media has replaced TV advertising at core of Johnson & Johnson marketing strategy, says worldwide chair Sandra Peterson
By Angela Haggerty Health and pharmaceutical brand Johnson & Johnson has “fundamentally changed” its approach to marketing to incorporate social at the heart, according to group worldwide chairman Sandra Peterson, and agencies must keep up with pace of change. Speaking at Fortune’s Most Powerful Women event in London, Peterson discussed the radical changes big data and analytics have brought not just to marketing but product development, and said new digital capabilities had forced a radical change in thinking across the board. “It’s not just about a new generation of customers, where it’s true the way they interact with brands and products is radically different,” she Read full story › Source: The Drum...
Read MoreChief executive says it expects to meet its target for €2bn football sales as sponsorship drive sparks demand. Read full story › Source: Marketing Week...
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