By Staff Writer This musical extravaganza aims to convey the boost you get from a morning Go Ahead! snack bar. Let’s hope it lives up to its promise, as the constraints of the office fall away and a broadway-style number kicks in complete with dancing photocopiers, Rio showgirls, musclemen, gents on scooters and crates of fruit; presided over by the receptionist who ate the bar in the first place. If the sensation of flying over a stage at 10am doesn’t wake you up you don’t deserve the gift of consciousness. Creative Agency: Grey London Creative Director: Jonathan Marlow Managing Partner: Nic Wardell Account Director: Kate Ilott Account Manager: Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod DDB has appointed Chris Brown to take the role of president and CEO of its New York operations. Brown is currently CEO of DDB Group Australia, and his successor is expected to be announced before the end of summer. The move comes as current New York CEO, Peter Hempel, is promoted to lead a new shop: DDB Group New York. Hempel said: “After 11 years at DDB New York, I am looking forward to working with Chris to see what kinds of synergies can be created across our operations.” The new group, headed by Hempel, will include DDB New York, Tribal Worldwide New York Read full story › Source: The Drum...
Read MoreBy Gillian West Independent dairy business Graham’s has worked with creative branding agency Threebrand on a new brand extension which was officially launched at the Royal Highland Show last week (Thursday 19 to Sunday 22 June). Briefed to create the new range after Graham’s renewed its license to produce and distribute the Gold Top milk product on behalf of the farming co-operative Quality Milk Producers Ltd (QMP). Campbell Laird, MD at Threebrand, explained: “The identity for the Gold Top range, which includes two bottle milk variations, butter and double cream skus, was designed as a natural extension of the existing brand and features Read full story › Source: The Drum...
Read MoreBy Gillian West Pop stars Rizzle Kicks have been introduced to their childhood crush Maria Sharapova by Evian as part of an online campaign celebrating a summer of sport. Part of the Evian Live young summer, which has already seen the famous ‘Baby & Me’ advert hijacked by none other than Alan Carr, the film is supported across social media and PR, with behind-the-scenes exclusives and interviews planned. “We are so excited to work with our newest Live young ambassadors, Rizzle Kicks. This fantastic video celebrates the Live young spirit in a completely new way,” said Danone Waters head of marketing Pam Pines. Read full story › Source: The Drum...
Read MoreTom Hampson to move over from Sainsbury’s as part of discount store tie-up with Netto. Read full story › Source: Marketing Week...
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