Posts made in June, 2014

on Jun 30, 2014

By Ishbel Macleod Today, 30 June, is International Social Media Day, so The Drum caught up with industry experts from social to find out their top tips on what not to do on social. With some of the judges from the Social Buzz Awards giving their hints, this is also an opportunity for brands to make sure their content is great before submitting their work. You can see some real social media fails here. Read full story › Source: The Drum...

on Jun 30, 2014

By Angela Haggerty Hundreds of people gathered outside BBC Scotland’s Pacific Quay headquarters in Glasgow at the weekend for a demonstration highlighting alleged ‘BBC bias’ in Scottish independence referendum coverage favouring the No campaign. The protest shone a spotlight on claims of bias that have spiralled since the publication at the beginning of the year of research by University of the West of Scotland media politics professor John Robertson, which showed an apparent pro-No weight in broadcast coverage in Scotland ahead of the referendum. According to Professor Robertson’s research, between September 2012 and September 2013, BBC Scotland broadcast 272 news items considered favourable for the Read full story › Source: The Drum...

on Jun 30, 2014

By Arif Durrani Fetch, the mobile agency, has hired Paul-Eric Lefebvre as its first creative director for its London office. Read full story › Source: Campaign...

on Jun 30, 2014

By Ishbel Macleod FC Barcelona has signed a sponsorship deal with Beko, which will see the home appliances company’s logo feature on the football club’s team jersey and training kit. Unveiled today at FC Barcelona’s Camp Nou stadium, the partnership will see Beko, part of Koç Holdings, become the first commercial brand to benefit from a permanent presence on the official team jersey’s sleeve. Josep Maria Bartomeu, president of FC Barcelona, said: “FC Barcelona are proud to have Beko as part of the Barça family. Beko has previously worked in sport, particularly basketball, and they have now put their trust in Barça and we have Read full story › Source: The Drum...

on Jun 30, 2014

By Victoria Taylor In March, Rohit Thawani, director of digital strategy at TBWAChiatDay LA, gave his advice as to what brands should not do through online community, Reddit. Now, Victoria Taylor, head of communications for Reddit offers a counter balance to advise brands what they should definitely seek to do in order to connect with the platforms highly engaged audience. Have Fun Reddit is about connecting with other people who share your interests – from the silly to the serious. As you look to explore and advertise against different subreddits, recognize that each subreddit community has its own parameters and policies. Read full story › Source: The Drum...