Posts made in July, 2014

on Jul 31, 2014

By John Glenday Profits at South Korean technology giant Samsung have slid by 20 per cent over the second quarter after the manufacturer weathered a dip in smartphone sales combined with a strengthening of the South Korean Won and ‘escalating’ marketing spend. The technology goods juggernaut posted a net profit of 6.25tn Won in the April-June period, down from the 7.77tn it received a year ago, a 17 per cent quarter on quarter fall. In a statement Samsung said: “The second quarter was affected by several factors including the slow global sales of smartphones and tablets and escalating marketing expenditure to reduce inventory. “Samsung expects to Read full story › Source: The Drum...

on Jul 31, 2014

By James Devon, MBA Social marketing is maturing as we learn how to implement it effectively. But the discipline still has much growing up to do in measurement terms before it is taken seriously when it comes to allocating the budget. Read full story › Source: Campaign...

on Jul 31, 2014

By Steve Cater Steve Cater, head of digital at Whynot!, discusses Instagram’s new Bolt app. Taptalk, Snapchat, Mirage, Slingshot, Secret, Frontback and now Bolt. Launched today in New Zealand, South Africa and Singapore, Bolt is Instagram’s effort to capture some of the extremely crowded photo and video sharing space. It looks nice and registration is very quick. Put in your phone number, sync your contacts, and populate a favourites list. In an almost identical way to Mirage, you can see your friends in circles at the bottom of your screen and in one click of a head, a photo is sent. You can Read full story › Source: The Drum...

on Jul 31, 2014

By John McCarthy The world’s second-biggest sportswear manufacturer Adidas saw its biggest slump in half a decade with profits dropping 11 per cent due to unrest in Eastern Europe, further blighted by a lower demand for Taylormade golf products. The German-based company issued a profit warning today decreasing projected annual net income to 650m euros (£514.7m) from an earlier estimate of 930m euros (£736.4m) in a move which has seen the group’s shares drop eight per cent. While overall sales increased by two per cent in the second quarter, there was a decrease in revenue caused by Russian market sensitivity which will see stores close Read full story › Source: The Drum...

on Jul 31, 2014

By Magda Ibrahim Double-digit growth in 95.8 Capital FM’s reach since the last quarter has helped the station claw back the lead from Magic 105.4 in London’s radio listening. Read full story › Source: Campaign...