Posts made in July, 2014

on Jul 31, 2014

By Jennifer Faull Twitter must create a more diverse product offering if it is to appeal to a more diverse user, and satisfy marketers, according to Forrester analyst Anthony Mullen. The social network failed to turn any profit in its latest set of financial results covering the second quarter from March to June – in fact, it reported an £86m loss, more than three times what Twitter reported over the same period last year. Following Facebook’s earnings report, Mullen said that it would take a brave man to bet against Zuckerberg. When questioned if he would say the same for Twitter, he Read full story › Source: The Drum...

on Jul 31, 2014

By Gillian West Just Eat has named The Red Brick Road as its lead retained creative agency following a competitive pitch process managed in-house. The appointment sees The Red Brick Road working with Just Eat on its long-term creative strategy with the first work from the agency announcing Just Eat’s three-year sponsorship deal of Derby County. Lucy Milne, marketing director at Just Eat, commented: “The Red Brick Road really understood us and our ambitions; they’ve got really powerful creative ideas which will develop the spirited mischievousness we’re already famous for.” The Red Brick Road MD David Miller added: “Just Eat are taking the world by storm, Read full story › Source: The Drum...

on Jul 31, 2014

By Ishbel Macleod The British Heart Foundation has appointed three new members to its team, including Carolan Davidge as director of marketing and engagement. Davidge will join the charity on 31 October from Cancer Research UK, where she is currently director of communications. Joining her is Mike Hobday, who will take up the role of BHF director of policy. His current position is director of policy and research at Macmillan Cancer Support. Catherine Kelly has been promoted to become director of prevention, survival and support. Simon Gillespie, chief executive at the BHF said: “We’re delighted to be welcoming Carolan, Mike and Catherine to our executive group and Read full story › Source: The Drum...

on Jul 31, 2014

By John Glenday Chris Evans, the ginger haired star of BBC Radio 2, has drawn a new record audience to his hit breakfast show which now reaches 9.91m listeners a week. Evans’ achievement gives him the distinction of attaining the largest audience recorded in the UK since the present measuring system was launched 15 years ago and puts him nearly 4m ahead of Radio 1 breakfast rival Nick Grimshaw, who pulled in just 5.97m. The latest lofty Rajar figures follow another radio landmark for the BBC, with 6Music overtaking classics station Radio 3 for the first time. Helen Boaden, the director of BBC Radio, said: “Chris Read full story › Source: The Drum...

on Jul 31, 2014

By Gillian West Coconut rum brand Malibu has turned to Millennial Media to create a brand-focused mobile video campaign for its ongoing ‘Best Summer Ever Project’. Targeting both men and women in the UK aged 18-34, the activity uses a combination of Millennial Media’s data and video technologies to engage fans and open a dialogue with them. Deployed by Havas Media the campaign utilises Millennial Media ad units Video Ticker, to integrate time-specific, location-based information in a ticker format, and Video Toggle, to display three different videos on tablet customising brand interaction with multiple content and messages. “When you combine the rich storytelling of video with Read full story › Source: The Drum...