Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in July, 2014

Ten things you need to know

on Jul 31, 2014

A E/DDB extends Sony remit Adam Eve/BBDO has extended its relationship with Sony Mobile by picking up its content business. It will be run through its Cain Abel division. Shields tipped for Govt role The Prime Minister, David Cameron, is expected to appoint Joanna Shields, Tech City s chairman and ambassador, as his “digital tsar”. Marc Bignell moves to Yahoo Yahoo has confirmed the hiring of Omnicom s Marc Bignell as its EMEA head of trading. Mendelsohn takes Diageo post Diageo has appointed the Facebook vice-president EMEA, Nicola Mendelsohn, as a non-executive director, hoping that her digital and agency-side experience will help it drive its online marketing Read full story › Source: Campaign...

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Publicis London wins Ferrero Rocher brief

on Jul 31, 2014

By James Swift Ferrero has appointed Publicis London to handle the global advertising for its Ferrero Rocher chocolates after a competitive pitch. Read full story › Source: Campaign...

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Pitch Update

on Jul 31, 2014

Briefs for the statutory review of the BBC’s advertising roster are due to be sent out in September. The incumbents are Karmarama and Rainey Kelly Campbell Roalfe/Y R. Virgin Atlantic s accountants are now poring over the agency submissions for its ad account. Those competing Abbott Mead Vickers BBDO, Adam Eve/DDB, The Brooklyn Brothers and the incumbent, RKCR/Y R are on standby. Rolls-Royce, the BMW-owned car marque, has shortlisted four agencies to compete for its social media brief. The pitches are taking place during August, with the process being handled by AAR. Clarification: Omnicom Media Group did not apply late to any part Read full story › Source: Campaign...

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ITV buoyant after surge in profits

on Jul 31, 2014

By Maisie McCabe ITV has said that it expects to outperform the market across the year as a whole, despite its total share of viewing declining by 5 per cent in the first half of the year. Read full story › Source: Campaign...

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