Posts made in July, 2014

on Jul 31, 2014

By Sara Kimberley Guinness has consolidated its global digital business into BBDO and Iris London. Read full story › Source: Campaign...

on Jul 31, 2014

By James Swift DLKW Lowe has won a competitive pitch to create campaigns informing the public of any plans the Government has to sell its bank shares. Read full story › Source: Campaign...

on Jul 31, 2014

By John Tylee Adam & Eve/DDB has bolstered its creative firepower with a burst of hires. Read full story › Source: Campaign...

on Jul 31, 2014

By John Glenday Media and entertainment firm RTL Group has announced its acquisition of a 65 per cent stake in SpotXchange, the US-based programmatic video advertising platform, for $144m. The purchase is geared toward scaling up RTL’s global presence in the online video advertising market with the addition of new technologies and data management techniques to its skills roster. It comes amidst projections of a 24 per cent annual growth in the global digital advertising market between 2014 and 2018, driven by programmatic video advertising which is expected to increase from $2.7bn in 2013 to $15.4bn in 2018. In a joint statement Anke Schäferkordt and Guillaume Read full story › Source: The Drum...

on Jul 31, 2014

By John Glenday Media and entertainment firm RTL Group has announced its acquisition of a 65 per cent stake in SpotXchange, the US based programmatic video advertising platform, for $144m. The purchase is geared toward scaling up RTL’s global presence in the online video advertising market with the addition of new technologies and data management techniques to its skills roster. It comes amidst projections of a 24 per cent annual growth in the global digital advertising market between 2014 and 2018, driven by programmatic video advertising which is expected to increase from $2.7bn in 2013 to $15.4bn in 2018. In a joint statement of Anke Schäferkordt Read full story › Source: The Drum...