Posts made in July, 2014

on Jul 30, 2014

By Angela Haggerty Global Radio recorded its highest ever audience figure at 23.2 million per week in Q2 of 2014, latest RAJAR figures show, while Bauer Radio recorded more than half (50.8 per cent) of its listening via digital channels. Global Radio’s Capital London recorded more than a quarter of a million more listeners in the last three months, taking the station to a reach of 2.2 million, while the station’s breakfast show with Dave Berry and Lisa Snowden pulled in nearly 200,000 more listeners, taking its audience share from 4.5 per cent to 5.2 per cent. In addition, Smooth London increased its audience by Read full story › Source: The Drum...

on Jul 30, 2014

By Jessica Davies Engine UK’s chief executive Debbie Klein has stressed that the agency group will retain its independence following its £100m buyout by private equity firm Lake Capital. The move will see Engine work closely alongside Lake Capital’s two other marketing services companies – entertainment and content marketing agency Trailer Parks and global market research and business intelligence firm ORC, which will result in a “new breed” of agency that will in total command $400m (£237m) in revenue – 60 per cent of which will be generated from digital. Speaking to The Drum about the acquisition, the details of which were confirmedearlier today, Klein Read full story › Source: The Drum...

on Jul 30, 2014

By Noel Young The CEO of PR giant Edelman’s China holding company has been asked to “cooperate” with Chinese authorities leading an investigation, a top executive said Wednesday. Steven Cao, CEO of the Daniel J. Edelman China Group, has not reported to work for over a week, AdAge reported. David Brain, president and CEO of Edelman’s Asia Pacific, Middle East and Africa business said authorities visited one of the company’s subsidiaries in Beijing on July 24 to request help with the probe. The Chinese authorities have not given any indication of what exactly they are investigating or made any mention of Cao Read full story › Source: The Drum...

on Jul 30, 2014

By John McCarthy YouTube personality Timothy DeLaGhetto released an tear-jerking video earlier this week in which he rewarded his parents’ kindness and support by providing them with a cheque for $210,000 to pay off their mortgage. The rapper and funnyman, whose YouTube channel has over 2.4m subscribers, dropped out of college to try his hand at becoming a digital entertainer. DeLaGhetto said: “I dropped out of college five years ago to pursue a career in entertainment. My parents always wanted me to stay in school and get a degree,” “To reassure them, I said I would pay off the house,” he told USA Today. The self-made Read full story › Source: The Drum...

on Jul 30, 2014

By Kate Magee Marks & Spencer has unveiled its latest “back to school” TV ads on its social media channels. Read full story › Source: Campaign...