By John McCarthy Run or Dye, a 5k run with an emphasis on colour, has appointed PR agency Eulogy to handle media relations across national, consumer lifestyle, sports and regional outlets to encourage people to have fun getting fit. The “rainbow splash” 5k run has already witnessed huge success in the US, taking place across 150 cities and the firm are keen on cracking the UK following the first race at Cholmondeley Castle, 2 August. Participants will be splashed with paint throughout the races. The website says that “Run or Dye is for everyone” and adds that there is “no need to worry about if Read full story › Source: The Drum...
Read MoreBy John McCarthy The Instagram account of a Russian solider may have landed under-pressure Vladimir Putin in hot water after the app’s photomap placed 24-year-old Sanya Sotkin’s selfies in rebel-held Ukrainian territory. The selfie-addicted solider’s Instagram may be vital in proving Russia’s involvement in the Ukrainian civil war after images show the active-duty Sotkin operating in the disputed territory. This is despite Moscow denying any involvement in the conflict which saw Malaysian Airlines flight MH17 tragically shot down, killing 298 people on board. The Instagram photomap shows the Russian, near the Ukrainian towns of Kranaya Talovka and Krasnyi Derkul, in images taken earlier this month. One selfie Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Mondelez’s chief marketing officer Mary Beth West is to exit the snacks giant as part of a complete board-level restructure to a region category-led operating model. Effective immediately marketing of the company’s portfolio of brands now falls within Mark Clouse’s remit. He has been named chief growth officer, a newly created position which will see him accountable for all of the key areas of the company’s growth strategy including corporate strategy, global categories, global marketing, global sales, and research, development and quality. Mondelez has said the integrated approach will enable the company “to more efficiently allocate resources to accelerate expansion of global Read full story › Source: The Drum...
Read MoreBy John McCarthy Irish bookmaker Paddy Power has admitted personal data from 650,000 accounts registered before 2011 was stolen four years ago during a cyber-attack upon its database. Pre-2011 accounts were breached with data including customers’ names, usernames, addresses, email addresses, phone numbers and dates of birth, as well as security questions and answers, stolen. The betting firm confirmed that encrypted financial data such as debit card numbers was safe and added it seized the stolen data from a Canadian individual’s personal computer in May after a tip off. Irish police and the data protection commissioner were informed of the theft which saw two court orders Read full story › Source: The Drum...
Read MoreBy John McCarthy Pizza brand Domino’s has released a spicy banana pizza in India to appease local palates in a bizarre move which has had mixed reactions. A food tester at the pizza company said he based the new Domino’s menu on local cuisine to increase sales in south India, where bananas are often used in cooking. As a result of the newly regionalised speciality menus, the pizza producer, which has more than 700 branches in India – making it the largest foreign food chain in the country – released the ‘South Zesty Veggie’ pizza topped with spiced-green bananas, chillies and peppers, as well as Read full story › Source: The Drum...
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