By Staff Writer Greenpeace and Mr President took to Twitter on International Tiger Day, recruiting famous internet cat sensations such as Lil Bub to help raise awareness of the plight of the 3,000 tigers left in the wild. More than twice as many cat pictures are shared online than selfies, and so as well as a campaign video featuring numerous famous internet cats, Greenpeace and creative agency Mr President came up with a meme-maker so that the internet could get behind the cause and make shareable memes using pictures of their own pet cats. The campaign highlights how internet trends can be harnessed Read full story › Source: The Drum...
Read MoreBy Staff Writer Greenpeace and Mr President took to Twitter on International Tiger Day, recruiting names such as Lil Bub to help raise awareness of the plight of the 3,000 tigers left in the wild by creating memes. We take a look at some of the best memes created by feline-owners across the industry. Read full story › Source: The Drum...
Read MoreBy John McCarthy UK forest conservation charity ‘the Woodland Trust’ has launched a campaign to commemorate the upcoming centenary of WWI and preserve Britain’s woods. A new microsite has been created by digital agency Code Computerlove to support the campaign. which is backed by Dame Judy Dench. Visitors can dedicate trees in four Centenary Woods across Great Britain as a lasting and personal way to commemorate those who lived and died during the war through the site, which accepts donations and features a video explaining how and why to get involved. With a £20 donation users can dedicate a single tree, while £40 will provide shelter Read full story › Source: The Drum...
Read MoreBy Gillian West The Home Office is seeking to raise awareness of modern slavery in the United Kingdom with a major new advertising campaign from RKCR/Y&R. Running across TV, digital and press from today (Thursday 31 July), ‘Modern Slavery’ shows how slavery is not just a problem in poorer countries and can also be found across the UK. The TV creative shows incidents of slavery, such as a young woman working in a brothel, which first appear as if they are taking place in a poverty-stricken part of the world but in reality are much closer to home. The advert introduces a new dedicated helpline and Read full story › Source: The Drum...
Read MoreBy Gillian West The Home Office is seeking to raise awareness of modern slavery in the United Kingdom with a major new advertising campaign from RKCR/Y&R. Running across TV, digital and press from today (Thursday 31 July), ‘Modern Slavery’ shows how slavery is not just a problem in poorer countries and can also be found across the UK. The TV creative shows incidents of slavery, such as a young woman working in a brothel, which first appear as if they are taking place in a poverty-stricken part of the world but in reality are much closer to home. The advert introduces a new dedicated helpline and Read full story › Source: The Drum...
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