Posts made in July, 2014

on Jul 31, 2014

By Jessica Davies Private equity firm Lake Capital’s £100m acquisition of Engine Group is likely to trigger further acquisitions, according to Results International partner Jim Houghton. The fact the agency has been bought by a private equity firm, rather than one of the major agency holding groups, in itself is enough to signal further acquisitions in the pipeline, he has said. “The reason ‘strategics’ do deals is so they can buy clients, talent, and develop their existing client portfolio, whereas when you’re a financial investor like a private equity company you’re buying it to add value to it, to then sell it again. Read full story › Source: The Drum...

on Jul 31, 2014

By Staff Writer There’s something agreeably old-fashioned about this ad for the Suzuki Swift which has the car stalking a young man as he makes his way through town. We see what he doesn’t – that he keeps missing the opportunity to admire and find out more about the vehicle. Presumably, the underlying message is about not missing out because of prejudice against the brand, but it’s quite subtle. Creative Agency: The Red Brick Road Creative Director: Matt Davis / Richard Megson TV Producer: Charles Crisp / Charlotte Whittall (Assistant) Film Production: Partizan Director: Traktor Editor: Edward Line Post Production: MPC Colourist: Jean-Clement Soret @ MPC Sound Design: Patrick Rowland Ad of the Read full story › Source: The Drum...

on Jul 31, 2014

Carolan Davidge joins BHF from Cancer Research UK as it gears up for new strategy launch. Read full story › Source: Marketing Week...

on Jul 31, 2014

By Jennifer Faull New Look has awarded its customer experience account to Wednesday, a creative agency within the Saturday Group portfolio, following a competitive pitch. The Drum understands the pitch was for a short-term process brief to create a future-facing digital roadmap for the high-street fashion retailer. Wednesday is part of the Saturday Group, a fashion marketing firm with 12 subsidiaries in total. Mother, which has handled above-the-line work for New Look in the past, owns one third of the Saturday Group. Both agencies are based in the Biscuit Building in Shoreditch. No intermediary was involved in the pitch process. In its recent earnings report, New Look Read full story › Source: The Drum...

on Jul 31, 2014

By Angela Haggerty The government is likely to miss it target of superfast broadband access in 95 per cent of the UK by 2017, research from thinkbroadband.com has warned. The research was carried out by the broadband news and information organisation following concerns about the government’s roll-out, and results suggest the government will miss its target and broadband speeds will vary significantly between regions. Bournemouth, Portsmouth, Brighton and Hove and a number of London boroughs are expected to have the best access to superfast broadband, while more rural areas such as the Shetland Islands, Herefordshire and Aberdeenshire are predicted to have poorer speeds. Andrew Ferguson, editor Read full story › Source: The Drum...