Posts made in July, 2014

on Jul 31, 2014

By Gillian West Urban innovation specialists Future Cities Catapult has engaged Elmwood to create a new brand identity and visual collateral for the organisation. As one of seven specialist technology and innovation ‘Catapult Centres’ launched by the UK’s Technology Strategy Board, Future Cities Catapult is responsible for unlocking opportunities for businesses to improve cities. Charged with creating a recognisable brand identity which clearly communicated who Future Cities Catapult are and what they do, Elmwood had to balance the core identity of the group of ‘Catapults’ whilst still establishing a unique identity for Future Cities Catapult. The previous logo has been evolved to maintain the recognisable brand Read full story › Source: The Drum...

on Jul 31, 2014

Drinks maker hails procurement success for more efficient media and mix. Read full story › Source: Marketing Week...

on Jul 31, 2014

By Gillian West Comparison website money.co.uk has overhauled its brand with a new look, new website and the launch of its first above-the-line advertising campaign. As the business approaches its sixth anniversary the above-the-line campaign introduces a US phenomenon called ‘Spinning’ with help from professional Los Angeles spinner Jeremy White. Produced by thecoalshed, the campaign’s simple communication is based around the theme of movement with visual cues symbolising the ease of making a credit card balance transfer. The advertising forms part of the brand’s wider communications strategy which includes PR activity focusing on savings, current accounts, credit cards and mortgage products. Tracy Dickerson – who Read full story › Source: The Drum...

on Jul 31, 2014

British Gas says new services, tariffs and products are on the way in the third quarter. Read full story › Source: Marketing Week...

on Jul 31, 2014

By Jennifer Faull Sony has vowed to make dodgy tourist pictures a thing of the past by mapping out the best places to capture landmarks in cities across the UK. Sony has already pinpointed the best location for tourists to capture New York and San Francisco and now ‘footstep’ marks have appeared near the most photographed places in London, Manchester, and Birmingham including the London Eye, Tower Bridge, Big Ben, The Birmingham Library, and The Beetham Tower. Matt Beavis, head of PR and social media at Sony Mobile (North West Europe) said that the #XperiaSpots initiative comes to London at the ideal time as people Read full story › Source: The Drum...