By Direct Marketing News A little internal communication can go a long way, while a lack thereof can wreak absolute havoc. Case in point… Read full story › Source: DM News...
Read MoreBy Direct Marketing News A little internal communication can go a long way, while a lack thereof can wreak absolute havoc. Case in point… Read full story › Source: DM News...
Read MoreBy Katie McQuater Voting for The Drum’s Mobile Top 50, the platform celebrating the most influential individuals in mobile marketing, has now opened. A shortlist comprising last year’s top 50, as well as other key influencers in the mobile space, has been drawn up by The Drum’s editorial team – but we need the help of our readers to decide who will make it into the top 50 this year. Sponsored by Millennial Media, The Drum Mobile Top 50 will highlight the 50 key players in the mobile industry, ranking individuals in order of their contribution to the world of mobile. Somo’s Carl Uminski topped Read full story › Source: The Drum...
Read MoreBy John Glenday Sports marketing agency Infront Sports & Media have launched a new mobile-led responsive website designed to bolster visitor engagement has led to a 141 per cent surge in web traffic. The Dog Digital produced digital destination has powered a 119 per cent rise in tablet traffic whilst simultaneously reducing bounce rates to 18 per cent on mobile, 22 per cent on tablets and 15 per cent for desktop devices. Joerg Polzer, director of Communications at Infront Sports & Media commented: “In today’s digitally-led world, where clients, potential customers and stakeholders seek to access information from a variety of devices at any time Read full story › Source: The Drum...
Read MoreBy John McCarthy The Times has hit back at Usain Bolt’s accusation that it lied when it reported that he called the Glasgow Commonwealth Games “a bit shit” – by publishing the entire interview transcript. After the ill-fated interview, dubbed “nonsense” by the Olympic 100m champion, created a PR disaster, Bolt yesterday called the Games “awesome” while attending a Jamaican netball team heat at the SECC arena. After reading the Times article, Bolt said on Twitter: “I’m waking up to this nonsense..journalist please don’t create lies to make headlines.” However, Angus Macleod, Scottish editor of the Times, stood by his reporter and the story Read full story › Source: The Drum...
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