Posts made in August, 2014

on Aug 28, 2014

By Stephen Lepitak McDonald’s is to launch a campaign to celebrate its 40th year in the UK, beginning with a specially created anniversary website that includes Google’s speech recognition API, ahead of the roll out of above-the-line activity. Read full story › Source: The Drum...

on Aug 28, 2014

By Natalie Mortimer Samsung has today (28 August) unveiled a new smartwatch which it says will “redefine the idea of the smart wearable” as it expands 3G connection directly to the watch without the need for a smartphone. The Samsung Gear S features a range of optimised features including Bluetooth and WiFi connectivity as well as the ability to make and receive calls directly from their wrist. The watch, which has a curved Super Amoled display, runs on Samsung’s own operating system Tizen rather than Google’s Android Wear like its other wearable products. “Samsung is leading this exciting and rapidly developing wearable category through progressive innovation,” Read full story › Source: The Drum...

on Aug 28, 2014

Discount grocer will also mount first major social media push as part of #Lidlsurprises campaign. Read full story › Source: Marketing Week...

on Aug 28, 2014

By Maisie McCabe STV, the channel-three licensee in Scotland, has reported pre-tax profit of £8.4 million in the first half of 2014, up 35.5 per cent year on year. Read full story › Source: Campaign...

on Aug 28, 2014

By Jennifer Faull Lidl has launched a £20m campaign pushing its high-end products in a bid to woo shoppers from supermarket rivals Sainsbury’s and Tesco. The German discount chain unveiled the activity at an event in London last night (27 August), where the brand’s UK managing director Ronny Gottschlich said it had been “too self contained” and needed to engage more with British shoppers. Gottschlich added that it was looking to be seen as a “more modern” retailer. The ad shows a variety of East End market shoppers trying products such as the £11.99 Comte de Senneval champagne and £2.39 Vintage Reserve White Cheddar. They are then Read full story › Source: The Drum...