Posts made in August, 2014

on Aug 28, 2014

By John Glenday Diageo, owner of the Guinness brand, has unveiled its latest advertising campaign, a riotous blast of colour which aims to illuminate the inky drink on the dark continent. #madeofblack is part of the global Made of More campaign which aims to celebrate African’s personality and eclecticism and premiered during a four hour takeover of MTV Base. Conceived by AMVBBDO in London with BBDO offices in Africa, the run will continue to develop over the coming weeks by drawing on the flair of African performers, artists and other creatives. They will be encouraged to share their own #madeofblack stories via a social media selfie Read full story › Source: The Drum...

on Aug 28, 2014

By Ishbel Macleod Private taxi firm Addison Lee teamed with restaurant Byron Hamburgers last night to help an injured man receive his burger fix on National Burger Day (27 August). John, who has a foot infection, contacted several burger houses on Twitter begging for a burger. .@byronhamburgers Confined to house w foot infection-can’t walk. Need healing of burger. Anyone care to bring me one? #nationalburgerday — John Diva (@johnbdivadivine) August 27, 2014 When Byron said it did not deliver, someone suggested that John get a burger couriered over, and Addison Lee replied saying that it would do the deed, adding that the Read full story › Source: The Drum...

on Aug 28, 2014

By Ishbel Macleod Twitter has opened up its analytics to everyone, meaning all Twitter users can now discover how many people saw each tweet, how much engagement every tweet received, and how engagement changes on a monthly basis. Previously only available to advertisers, marketers, verified users and Twitter Card publishers, Twitter had slowly begun opening up the service, but platform engineer Ian Chan announced last night that it is now available to everyone on ads.twitter.com. Absolutely thrilled to open up access to http://t.co/wcU6oj9hFM to EVERYONE. Check it out, and let us know what you think! — Ian Chan (@chanian) August 27, 2014 There Read full story › Source: The Drum...

on Aug 28, 2014

By John Glenday Magnum is offering Londoners a cool new offer in the form of a smartphone app designed to give friends the opportunity to share an ice cream together. M-Pulse incorporates ‘beacon’ technology in order to locate friends and family (with their permission) in respect of Magnum ice cream stockists, providing a range special offers and experiences to boot. Delivered in tandem with Karmarama and US proximity platform NewAer the app relies on iBeacon technology to pinpoint locations of StickNFind beacons installed on a number of Wall’s fridges in WH Smith stores throughout the region. Neil Gledhill, Magnum global brand director, said: “We’re thrilled to Read full story › Source: The Drum...

on Aug 28, 2014

By John Glenday Yes Scotland has published a sun-soaked homage to independence replete with rousing music as the campaign group gears up for the final furlong in the historic vote. Depicting the lives of happy people around the country the premise equates the positive aspects of personal independence with that of the national variety, asking: “Independence? It’s what we all want in our lives so why shouldn’t our country be independent too?” Whilst stopping short of promising eternal sunshine the ad does fire a salvo of chest-puffing economic facts; noting that Scotland is amongst the top twenty wealthiest countries in the world, with abundant natural Read full story › Source: The Drum...