Posts made in August, 2014

on Aug 28, 2014

By Jessica Davies The majority (83 per cent) of UK agencies include native advertising in their media plans, with the format expected to account for 15 per cent of display budgets by 2015, according to a Far Partners report. The study, commissioned by Adyoulike, surveyed 500 senior business directors at the top 20 media agencies in the UK comprising a mix of heads of digital, digital strategy directors and digital business directors. Currently native advertising accounts for 9.2 per cent of total digital display spend, but that figure is estimated to reach 15 per cent by 2015, according to the report. The 17 per cent Read full story › Source: The Drum...

on Aug 28, 2014

By Sara Kimberley Twitter has launched an online learning hub for agencies to help them maximise their marketing on the platform. Read full story › Source: Campaign...

on Aug 28, 2014

By Staff Writer The Drum has revealed the list of the top 10 individuals in the UK digital industry, now in the running for the title of Individual of the Year at the Dadi Awards. After inviting nominations from the industry earlier this month, which were then judged by a jury comprising past and present Dadi Awards judges, the shortlist of 150 was put to a public vote. Thousands of votes were cast to determine who would make it into the top 100 list. Now The Drum can present the top 10 individuals who have been put forward for the Individual of the Year category at Read full story › Source: The Drum...

on Aug 28, 2014

By John Glenday Computer manufacturer HP is facing a PR crisis after issuing a worldwide recall of six million laptop power leads following reports of 29 incidents in which the cable overheated, resulting in melting and charring. The defective charging cable is reported to have led to two people being treated for burns whilst 13 properties have suffered damage as a result, prompting the US Consumer Product Safety Commission to recommend that people discontinue its use. The vast majority of the combustible cables were sold in the US, where some 5,577,000 are believed to be in circulation, with a further 446,700 in use in Canada. Read full story › Source: The Drum...

on Aug 28, 2014

By Guy Phillipson Ad viewability has been a hot topic in our industry for several years now. I’ve attended countless meetings and events dedicated to the subject, including a rather vibrant all – comers “Town Hall” session in Phoenix last year where buyers and sellers swapped opinions about measurability, flaws in the tools, discrepancies, and the general angst of moving to an industry base standard. And so it came to pass, we finally agreed we would work to a minimum of 50 per cent of the ad viewable for at least one second for standard inventory. During a recent conversation with one of my Read full story › Source: The Drum...