By Maisie McCabe Mindshare has hired Barry Lee, the managing director at the ZenithOptimedia performance marketing agency Performics, to lead the Mindshare Worldwide Central Team Integrated Digital Hub. Read full story › Source: Campaign...
Read MoreBy John McCarthy The British Standards Institution (BSI) has released a new kitemark to help mobile users identify apps which have guaranteed the quality of digital security in the industry, to protect digital transactions from malware and cyber theft. Mobile banking services, including Barclay’s Pingit payment app, were independently assessed and rewarded the BSI kitemark, to ensure a high standard of digital safety for users. The kitemark, currently being trialed in the banking sector, will see wider use in other industries reliant upon online consumer transactions. Each service with the standard will be monitored and audited by the BSI to ensure that their digital transactions remain Read full story › Source: The Drum...
Read MoreBy James Swift Chime Communications, the owner of VCCP, reported profit before tax of £9.6 million in the first half of 2014, more than 15 times what it made a year earlier, after the World Cup and other tournaments boosted its sports arm. Read full story › Source: Campaign...
Read MoreAds will promote ‘business plus’ fares that offer flexible tickets and ‘premium’ seats. Read full story › Source: Marketing Week...
Read MoreTalkTalk updates its marketing look and feel to better reflect its maturity and expanded range of services. Read full story › Source: Marketing Week...
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