Posts made in August, 2014

on Aug 27, 2014

By Ishbel Macleod With 64 per cent of the public getting paid at the end of the month, ZenithOptimedia has unveiled an infographic looking at the spending strategies of Brits as payday approaches. A quarter (24 per cent) of those surveyed say they will spend ‘a little’ more money when payday rolls around, although 51 per cent say that receiving their pay makes no difference on their spending. Food it the top item people are most likely to buy after being paid, with clothes, alcohol and entertainment items all falling behind. ZenithOptimedia suggests pushing value products the week before payday, and premium content just after payday Read full story › Source: The Drum...

on Aug 27, 2014

By Natalie Mortimer The British Heart Foundation (BHF) has launched a campaign as part of a recent marketing strategy overhaul which has seen the charity focus on the work it does around research into heart disease. The ‘Bag it. Beat it’ campaign, which aims to raise funds for research into those born with congenital heart disease, launched today (27 August) and asks the public to donate bags full of their unwanted items to BHF shops. The campaign features a 10-year old boy, Daniel, who was born with a hole in his heart and received open-heart surgery, aided by research from the BHF. The launch comes ahead Read full story › Source: The Drum...

on Aug 27, 2014

By John McCarthy Peter Capaldi’s angry debut as the new Doctor Who on Saturday evening saw almost a year’s worth of anticipation unleashed online with fans posting 734,000 tweets about the episode, according to Twitter. Social media was overwhelmingly positive about the Doctor’s latest episode, which accumulated 135,000 mentions during the 80 minute broadcast, with only 14 per cent of users providing negative commentary on Twitter. Furthermore, a whole 57 per cent of the evening’s tweets came from female viewers. Matt Smith’s brief cameo in the episode was mentioned over 40,000 times, with an image of the scene gathering over 5000 retweets. Hello, Read full story › Source: The Drum...

on Aug 27, 2014

By Tim Bourne As clients become more entrepreneurially focused how can agencies re-gear to help? Tim Bourne, the chief executive of Exposure and chair of entrepreneurship for the Marketing Agencies Association, offers a five-point plan. Read full story › Source: Campaign...

on Aug 27, 2014

By Andrew Boulton Can you read your copy out to a good friend without them thinking you’re a ball bag? If the longest word on your page was laid out in front of you as potato Alpha Bites, would you be able to eat it in 15 seconds (without inducing crippling heartburn)? Would you bet your own mum on knowing exactly how to spell every word you’ve written? Can you clearly read aloud every sentence with one entire finger of Twix in your mouth? Have you brought ‘it’ to life? Have you brought ‘it’ to life without relying on clichés like Read full story › Source: The Drum...