By Andrew Boulton Can you read your copy out to a good friend without them thinking you’re a ball bag? If the longest word on your page was laid out in front of you as potato Alpha Bites, would you be able to eat it in 15 seconds (without inducing crippling heartburn)? Would you bet your own mum on knowing exactly how to spell every word you’ve written? Can you clearly read aloud every sentence with one entire finger of Twix in your mouth? Have you brought ‘it’ to life? Have you brought ‘it’ to life without relying on clichés like Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod HubSpot, the cloud marketing automation vender, has filed for an $100m IPO. Stating revenue of $77.6m in 2013, the company plans to trade on the New York Stock Exchanges as HUBS. It stated in the SC filing: “We expect to increase our investment in sales and marketing as we continue to expand our sales teams, increase our marketing activities and grow our international operations. We also expect to increase our investment in research and development as we continue to introduce new products and applications to extend the functionality of our platform. “We also intend to invest in maintaining a high level of customer Read full story › Source: The Drum...
Read MoreCampaign asks people to raise money to fund research into congenital heart defects. Read full story › Source: Marketing Week...
Read MoreBy Gillian West Bayolea, a new male grooming range aimed at the modern gentleman from parent brand Penhaligon’s, has worked with JKR Global to design the new range which includes an Eau de Toilette, shave splash, hair pomade and facial scrub. Of the design, Daniela Nunzi-Mihranian, creative director at JKR Global, London, said it was influenced by “Edwardian-era print styling, with a heavily typographic and ornate aesthetic that is closely aligned with Penhaligon’s visual equities.” She added: “We opted for a monochromatic colour palette to complement the silver colours of the tubs and tins, giving us a sophisticated and masculine feel. An injection of lime Read full story › Source: The Drum...
Read MoreBy the drum What does ‘strategic fit’ mean for an agency acquirer? If we want to create shareholder value through M&A the acquirer has to create higher returns than the premium paid for the target company, that much is obvious. Beyond the simple financial rationale for investing in a good business an acquirer and the target will often talk about the ‘strategic fit’ between the two organisations, leading to an analogy better communicated as 2 + 2 = 5. There’s an important distinction to make here between ‘strategic fit’ and simple ‘synergies’. For the learned amongst you, synergy is derived from the Greek works ‘sun’ Read full story › Source: The Drum...
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