Posts made in September, 2014

on Sep 30, 2014

By John Glenday Netflix is poised to further bolster its production credentials with its first foray into the world of feature films, with the release of a sequel to the Oscar winning Crouching Tiger, Hidden Dragon next year. The streaming service has struck a deal with the Weinstein Company to continue the martial arts story for the exclusive use of Netflix, together with a limited release in Imax cinemas next August. Crouching Tiger: The Green Legend will see the return of Michelle Yeoh as warrior Yu Shu-Lien although director Ang Lee will not be participating; instead passing the mantle to Chinese director Yuen Wo-Ping. This follows Read full story › Source: The Drum...

on Sep 30, 2014

By John Glenday Sky has partnered with US native advertising specialists Sharethrough with a $5m investment in the emerging technology firm. Sharethrough specialises in software which enables publishers to monetise their websites and apps with non-interruptive adverts that blend in with surrounding content and provides advertisers with an automated means of matching campaigns to specific sites. This will see Sky Media, Sky’s advertising sales team, offer access to Sharethrough software when running campaigns across Sky’s suite of websites and apps in addition to its own AdSmart service. The deputy managing director of Sky Media, Jamie West, will also take a position as observer on the board Read full story › Source: The Drum...

on Sep 30, 2014

By Stephen Lepitak The Drum premiered its Shockumentary on the use of shock in advertising to an audience at Advertising New York, followed by a panel led by editor at large, Dave Birss and editor, Gordon Young. The rest of the panel included Louisa St Pierre, head of integrated media for Bernstein & Andriulli, Matt Ian, executive creative director of TBWA Chiat Day New York and Richard Kosinski, president of Unruly. Here’s some of the things we learned from the panel discussing shock advertising following the screening of the Shockumentary. The majority of the room did not believe that there were topics no Read full story › Source: The Drum...

on Sep 29, 2014

By Natalie Mortimer Four out of five (82 per cent) UK consumers said that no company offers the same levels of web-personalisation as Amazon, according to a new study by big-data marketing company BloomReach. The 2014 Consumer and Marketer Personalisation Study, conducted by RedShift Research, highlights the growing technology gap between the retailing giant and the rest of the e-commerce landscape. The study, which sampled 1,000 UK consumers and 122 UK online retailers, found that 34 per cent of retailers thought brand reputation was the most important factor when consumers choose a retailer and just 2 percent thought that a personalised shopping experience was an Read full story › Source: The Drum...

on Sep 29, 2014

By Stephen Lepitak Day two of Advertising New York doesn’t let up with back to back sessions that are all must see. Here’s our round up of some of the best panels and interviews taking place, and all streamed on The Drum website if you can’t make it along yourself. Read full story › Source: The Drum...