Posts made in September, 2014

on Sep 29, 2014

By John McCarthy Microsoft’s Xbox One has become the first games console to be released into the lucrative Chinese market beating rivals Nintendo and Sony to the punch. The US console will be first sold in Shanghai for a price of 4,299 yuan (£430) to a receptive Chinese audience which has not seen a mainstream video games console for the last 14 years – at least outside of the black market. This comes after China gave the green light to games companies in January this year after reserving the right to censor the games which can be release in the region. The console, which <a target=_blank href="http://static1.thedrum.com/news/2014/08/11/xbox-one-burns-238m-hole-microsoft-pockets-after-lacklustre-launch" Read full story › Source: The Drum...

on Sep 29, 2014

By Stephen Lepitak Facebook chief operating officer Sheryl Sandberg and Yahoo’s global news anchor, Katie Couric, have discussed the rise in social movements as a result of online communications as normal people find their voices. Speaking as part of the IAB Mixx conference in New York, the pair conversed about online communications, the lack of women working in digital and Facebook’s newly launched Atlas platform, but it was their discussion on the rise of social movements internationally where the two were united in their viewpoints. Asked by Couric about how Facebook was driving such a rise in social movements, Sandberg explained that the Read full story › Source: The Drum...

on Sep 29, 2014

By John McCarthy Golf’s prestigious Ryder Cup saw its highest ever online traffic receiving 162,000 mentions on social media in the last week, according to a report from social media monitoring group Brandwatch. The firm gathered data on the social media usage surrounding the event and found that 79 per cent of sentiment was positive for the event whereas just over a fifth was negative. The gender divide of those engaged in the event was surprisingly close with men being responsible for 55 per cent of posts and women bringing in 45 per cent. Brandwatch attributed the unusually high female interest in the sport to One Read full story › Source: The Drum...

on Sep 29, 2014

By Angela Haggerty Only a third of marketers are aware that their digital advertising activity involves programmatic trading, according to figures released by the CMO Club. In a survey of 225 senior level marketers, the majority said they were only somewhat or “not at all familiar” with the concept of programmatic trading, while three quarters of respondents admitted they rely heavily on their agencies for digital campaign optimisation. This means that programmatic strategies could be in use without clients’ knowledge, according to the report. The figures were released within a newly-launched guidebook from the CMO Club and programmatic trading firm MediaMath in a bid to Read full story › Source: The Drum...

on Sep 29, 2014

By Jessica Davies AOL and Publicis Groupe have expanded their six-year global advertising partnership to include programmatic video and linear TV. The move will see the agency holding group’s addressable audience arm VivaKi sync with AOL Platforms, giving agencies within Publicis Groupe better access to premium reserved video inventory, which includes private marketplaces, and “non-reserved” video environments. Publicis Groupe video spend is increasing in line with the overall market’s growth, with digital video spend expected to reach $8bn in 2015 – up from $6bn in 2014, according to eMarketer. Meanwhile VivaKi has estimated an equally large increase in programmatic spend for Read full story › Source: The Drum...