Posts made in September, 2014

on Sep 29, 2014

By Natalie Mortimer Private hire company Addison Lee has appointed former AKQA direcotor Nick Constantinou as head of marketing and product innovation as it accelerates a drive into international markets. In the new role Constantinou will oversee the marketing department, encompassing brand, product innovation, digital, advertising, social media, experiential and PR, delivering the marketing strategy and taking the business forward in the UK and overseas. Constantinou said of his appointment: “I am very excited to be joining Addison Lee at a time when it’s broadening its market position, not only in its London home but across Europe and the rest of the world. “Addison Lee offers Read full story › Source: The Drum...

on Sep 29, 2014

By John McCarthy Matalan has hit back at accusations of racism after the retailer had two black children pose in monkey onesies for the catalogue. Twitter users expressed shock at the image showing a group of eight kids dressed in animal onesies, as the ad’s only two black children were alone in wearing monkey costumes. This caused a wave of outrage online raising questions of racist intent at the clothing retailer. The two children wore the ‘Boys Novelty Monkey Sherpa Fleece Onesie’ wheras the other six white models wore a range of costumes of a bunny, a lady bird and an Angry Bird. <blockquote lang="en" Read full story › Source: The Drum...

on Sep 29, 2014

By Jessica Davies Telefónica is helping to “power” the internet of things and wearable device ecosystem, according to the mobile network’s new global advertising chief Daniel Rosen. Rosen, who will join the mobile operator from his role as global chief executive at WPP agency Joule in November, said wearable devices and the internet of things are areas of major interest for the business, which already operates a machine-to-machine division. However, he added that consolidation is inevitable for the wearable tech space, adding that although developments in the area are “hugely exciting”, many of the devices that come out on the market won’t work. “Wearable Read full story › Source: The Drum...

on Sep 29, 2014

By Andy Oakes There’s an old saying in football that is applied when there is an unexpected victory. ‘On paper, Team X should have won. The thing is, football is played on grass.’ This phrase popped into my head the morning after the Scottish independence referendum. The No vote had won a pretty comprehensive 55-45 per cent victory, a much wider margin than most analysts and pretty much all of the Yes campaign had predicted. The majority of the polls had predicted a much closer margin; indeed two weeks before the vote, some were predicting a Yes victory. As the scale of the defeat Read full story › Source: The Drum...

on Sep 29, 2014

By John McCarthy Holidays will change dramatically in the next decade with new technologies allowing for the opening of space and ocean-depth hotels, according to travel site Skyscanner’s ‘Future of Travel 2024′ report. The report, created in partnership with The Future Laboratory, interviewed a team of 56 trend experts and futurologists, finally predicting that consumer travel will become faster and less expensive, making hotel hotspots located at the bottom of the ocean and in space easier to access. The report claimed that the appeal of zero-gravity suites and new exciting environments will make space a popular destination. However, mysterious journeys to the mysterious ocean floor will Read full story › Source: The Drum...