By Angela Haggerty Geometry Global has appointed Jon Hamm as global chief creative officer in a newly created role for the firm. Hamm joins from Momentum Worldwide where he served as global chief creative and innovation officer after IPG/Momentum bought his agency Greenroom Digital in 2008. Hamm will report to CEO Steve Harding, who said: “I am delighted that Jon is joining us at Geometry Global. As a team, we are aiming to redefine activation and this will require exceptional creative work. “Jon, as a recognised innovator and an inspiring personality, will help us achieve our vision to be the most imaginative, effective and influential activation Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer The chief executives of luxury fashion brand Prada, Miuccia Prada and Patrizio Bertelli are under investigation by Italian tax authorities for possible tax evasion. Prada said the news follows a previous voluntary disclosure made by the pair, who also serve as executive directors at the brand, which “completely satisfied” the claims of the Italian Tax Authority. “Neither the company nor any of its subsidiaries was or is involved in this matter,” Prada chairman Carlo Mazzi said in a statement. The inquiry dates back to when the Prada announced that its holding company would be returning back to Italy from Luxembourg in 2013. Read full story › Source: The Drum...
Read MoreBy John McCarthy Starbucks has launched a global ad campaign with an ambitious ad designed to capture real, unscripted moments in-store. The video called ‘Meet me at Starbucks’ was created by 72andSunny and showed coffee-lovers throughout the world connect with friends. The 60 second clip will be broadcast on YouTube with a brand takeover scheduled for Wednesday 1 October. This will be supported with display ads and the Instagram hashtag #HowWeMet encouraging fans to snap their own special moments. The firm will also distribute the clip through its Tumblr and Twitter accounts. The ad comes as part of the ‘Meet me at Starbucks’ campaign which included Read full story › Source: The Drum...
Read MoreBauer Media commercial restructure has had 'positive' response from clients as focus grows on native advertising
By Angela Haggerty The commercial restructure at Bauer Media is enabling the company to develop and focus strategy around cross-platform native advertising propositions, according to head of creative and brand solutions Clare Chamberlain. Speaking to The Drum, Chamberlain – who took up the role during the summer – said the restructure streamlined Bauer’s commercial sales strategy for the digital landscape and the response from clients so far has been encouraging. The change simplifies options for advertisers across Bauer’s print, digital and radio brands, and Chamberlain said that campaigns for clients such as the Macmillan cancer charity had signalled the restructure is delivering the Read full story › Source: The Drum...
Read MoreAppointment is the latest move in the company’s transition to a region-led operating model. Read full story › Source: Marketing Week...
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