Posts made in September, 2014

on Sep 29, 2014

By Jono Marcus Ahead of the publication of his new book, 50 Ways to Happier Clients, Inkling’s Jono Marcus shares seven counter-intuitive tips for keeping clients sweet. 1. Only negotiate if you are prepared to walk away You cannot afford to make any one client so crucial to your business that if they leave, your business dies. However, sometimes getting a client to stay an extra quarter longer than they intend to can make all the difference to cash flow. This is a time when trying to squeeze the client for as much fee as possible is NOT a good idea. It is a simple Read full story › Source: The Drum...

on Sep 29, 2014

By Direct Marketing News In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers. Read full story › Source: DM News...

on Sep 29, 2014

By Natalie Mortimer Topman is to launch its first digital personal shopping service in partnership with Google+. The complimentary experience will offer customers the opportunity to pre-book appointments online via Google’s hangout technology. They will have the option to request specific styles or trends ahead of the appointment, which can then be pre-selected by the team. The service will be available to book across multiple devices including smart phones and tablets, through a new dedicated webpage on the Topman site. Users will also have the option to purchase items directly from their private hangout session. Jason Griffiths, Topman marketing director commented: “To be able to open up Read full story › Source: The Drum...

on Sep 29, 2014

By James Doleman Chancellor of the Exchequer George Osborne has reportedly announced that the government will be clamping down on tax avoidance by technology companies. Speaking at the Conservative party conference Osborne said: “Some technology companies go to extraordinary lengths to pay little or no tax here,” adding “if you abuse our tax system, you abuse the trust of the British people. And my message to those companies is clear: we will put a stop to it”. The move, which has been dubbed the “Google tax,” is being seen as a response to a corporate tax strategy known as the “double Irish.” This method involves Read full story › Source: The Drum...

on Sep 29, 2014

By Kate Magee Grey London has unveiled its first work for Volvo Car Group, which aims to shake up “bland car advertising”. Read full story › Source: Campaign...