Posts made in September, 2014

on Sep 29, 2014

By Natalie Mortimer Heinz is set to release a pan European TV advert for Heinz Tomato Ketchup, marking five years since the brand last advertised on the medium in the UK. Ten different versions of the ad have been created to reflect local tastes when it comes to eating ketchup, using the strapline ‘It has to be Heinz’. The UK advert, which will air on 1 October until the first week of December, sees Heinz Tomato Ketchup squirted on to a hot dog – one of five different food moments that feature in the advert. Meanwhile, the Polish version has a cheese and ham sandwich Read full story › Source: The Drum...

on Sep 29, 2014

By John McCarthy US tycoon Donald Trump was left looking like a fool after he obliviously retweeted an image of Fred and Rose West which claimed the couple were inspired by the billionaire. The image, first tweeted to Trump by a sneaky troll, has already been retweeted over 1,500 times after being retweeted to the account’s 2.7m followers on Monday afternoon. The ‘realDonaldTrump’ account has previously saw highly-public spats with president Obama on the site, regarding healthcare and the legitimacy of the president’s US birth. The image of the couple, who murdered 11 women, was first sent to Trump by a man called Philip Bradbury Read full story › Source: The Drum...

on Sep 29, 2014

By Natalie Mortimer A whopping 92 per cent of marketers will spend the majority of their social marketing budget on Facebook this Christmas, according to a new survey by digital marketing platform Offerpop. The company surveyed 120 marketing professionals to garner their marketing plans in the run up to the Christmas season, and found that only 4 per cent plan to spend the bulk of their budgets on other social platforms. Social media spend will increase this year, 67 per cent of respondents planning to spend more this year compared to 2013. The survey also found that 48 per cent of marketers aren’t rushing to invest Read full story › Source: The Drum...

on Sep 29, 2014

Universal to let different brands appear in different versions of the same video. Read full story › Source: Marketing Week...

on Sep 29, 2014

By James Swift Warehouse, the fashion retailer, has appointed Sunshine as its creative agency of record, without a pitch. Read full story › Source: Campaign...