By Natalie Mortimer TNT Worldwide has launched an integrated ad campaign to introduce its new brand logo and strapline which looks to highlight the company’s network of employees. The People Network, created by Etcetera/DDB, marks TNT’s first large-scale advertising push in years and showcases the company’s emphasis on the importance of customer relationships built around the personal touch. The campaign, which launched today (29 September) spans eight European countries across TV, digital, out-of-home, direct, promotion, print and radio, and aims to demonstrate how TNT deals with the daily challenges of B2B delivery, for small to medium-sized businesses. Read full story › Source: The Drum...
Read MoreBy John McCarthy Photo-sharing site Instagram has been fully restricted in China as a result of it being used to publicise images of civil unrest in Hong Kong during which riot police clashed with protestors – before suppressing them with tear gas. In a bid to stop the pro-democracy movement from growing, Chinese authorities have blocked access to the site and mentions of the phrases ‘OccupyCentral’ and ‘OccupyHK’ have been censored across other prominent social media sites such as Weibo, according to Reuters. The demonstration, which is now in its third day, was first launched as a student sit-in to protest the lack of reforms Read full story › Source: The Drum...
Read MoreBy Staff Writer The Drum is calling on the industry to vote for their peers as part of its three-tiered Advertising Census, a report digesting the advertising agency landscape published in October. The Drum Advertising Census ranks agencies across three dimensions – financial performance, client satisfaction and peer recommendation. Partnering with specialist media accountants Kingston Smith, The Drum has identified 50 creative agencies performing well financially in the UK to examine as part of an in-depth look at the sector. Now, in the third and final part of our Census research, we want you to rank them in order of first, second and third Read full story › Source: The Drum...
Read MoreDiscount grocer claims its basket size is now the second largest in the sector. Read full story › Source: Marketing Week...
Read MoreDiscount grocer claims its basket size is now the second largest in the sector. Read full story › Source: Marketing Week...
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