Starbucks shifts from product-led marketing to encourage fans to put down their phones and ‘get together’ at its stores. Read full story › Source: Marketing Week...
Read MoreBy James Doleman A barrister with Pump Court Chambers has suggested that the Sunday Mirror may be guilty of a serious criminal offence over its story regarding a sex sting involving a government minister. MP Brooks Newman resigned as minister for civic society on Saturday night (27 September) after it was revealed he had sent “explicit” pictures of himself to a journalist who was posing on Twitter as a 22 year-old female researcher called Sophie Wittams. Pump Court Chambers barrister Mathew Scott has raised the possibility that the story was a breach of the Sexual Offences Act 2003 which makes it a Read full story › Source: The Drum...
Read MoreBy John Glenday Tabasco has teamed up with Maxus and Say Media to encourage Londoners to acquire a taste for the famous pepper sauce brand as a way to spice up their morning commute. The ‘Brunch’ campaign encourages use of the condiment during weekend morning meals through a series of press ads, digital displays and sampling at rail terminals for the next fortnight. Designed to challenge misconceptions that the sauce is all about the heat it adds to dishes the campaign has enlisted food blogger Niamh Shields to rustle up some culinary treats which benefit from the flavour enhancer. This includes promoting the taste combo of Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Volvo Cars has revamped its brand positioning in a bid to move into a more premium space and launched a TV campaign for its current XC60 model. The Swell film introduces some of the pillars that will underpin Volvo’s new positioning, which include ambition, simplicity, authenticity and Swedishness. The ad – the first to come out of the Volvo Kreativ Studio, and the first work by Grey London since its appointment as lead creative agency last year – urges the viewer to ‘seek feeling’ in a bid dramatise Volvo’s ethos of being ‘human-centric’. Hollie Newton, global creative director at Grey London, Read full story › Source: The Drum...
Read MoreBy John Glenday British Airways has become the official airline partner for the X Factor with the national flag carrier being employed to ferry contestants and judges to Bermuda, Mexico, France and the US for the latest edition of the show. The globe-trotting is required as part of the final auditions process for the popular reality format as contestants are flown out to each of four judges ‘houses’ to be put through final rehearsals ahead of a singing showdown to declare the winner. Simon Cowell, Mel B, Cheryl Fernandez-Versini and Louis Walsh have been tasked with whipping their charges into shape this year across a Read full story › Source: The Drum...
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