By Natalie Mortimer Damart, the online fashion brand aimed at older women, is to launch a UK TV ad campaign as it looks to attract a generation of new customers. The adverts will air across a range of channels including ITV, Channel 4 and Channel 5 for six weeks from 30 September and feature products from Damart’s Autumn/Winter collection featuring the strapline, ‘Damart, the art of feeling good’. Damart’s marketing and e-commerce director, Phil Anderson said: “Many of our target customers, whilst they recognise the brand, don’t fully appreciate the quality and range of styles we have to offer the 55 plus year old. This Read full story › Source: The Drum...
Read MoreBy Chris Boffey There is an ethical debate to be had about whether the Sunday Mirror was right to publish the story about a Tory MP sexting, but the detail cannot be faulted. In fact we should revel in it: the junior minister sent a picture to a woman he believed was a Tory activist exposing his genitals “while wearing a pair of paisley pyjamas”. Priceless. It is this glimpse of the ordinary amongst the extraordinary that convinces readers that the story cannot be anything else but true. OK, it also helps that Brooks Newmark resigned and said he had been a complete fool. The Read full story › Source: The Drum...
Read MoreNestlé creates new Business Excellence arm and redefines its European zone to ‘take full benefit’ of its scale
By Natalie Mortimer Nestlé has created a new Business Excellence arm and integrated zones Asia, Oceania and Middle East into zone Europe as it looks to better leverage its scale and keep up with developing market trends. The FMCG giant’s Business Excellence will integrate Nestlé’s corporate support functions Globe and Nestlé Business Services as well as its corporate initiative Nestlé Continuous Excellence. By bringing these different functions together under one responsibility, the company aims to better leverage its scale and skills, and serve its markets and businesses more effectively and cost efficiently. Chris Johnson, currently executive vice president in charge of zone Americas, will assume responsibility Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Welcome to The Drum Creative Showcase in association with iStock. As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine. You can vote for the work you like best, simply by clicking the ‘Like’ button beside the work, and the winner will be featured in the next issue of The Drum (15 October) in the Creative Showcase spread. Other popular entrants will also be considered for the print edition. Submit your vote before Monday 6 October to guarantee your favourite makes it into the printed Read full story › Source: The Drum...
Read MoreBy John Glenday Facebook has launched an updated version of its Atlas ad platform which boasts the addition of a few extra bells and whistles to allow advertisers to better track the effectiveness of their campaigns. New additions include cross-device targeting and offline sales tracking as the social media juggernaut seeks to position itself as a serious Google rival. These changes see Facebook ditch the use of cookies to track users in favour of a new system of ‘people-based marketing’. In a blog post Facebook’s Erik Johnson said: “We’ve rebuilt Atlas from the ground up to tackle today’s marketing challenges, like reaching people across devices and Read full story › Source: The Drum...
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