By Jennifer Faull Hailo’s newly appointed global chief marketing officer Gary Bramall will avoid the “aggressive” marketing tactics of rival Uber as he plans his roadmap for the taxi-booking app. Speaking to The Drum as London cabbies went on another strike against such services, Bramall suggested that some of the techniques Uber has used have been “aggressive”. For example, it ran 50 per cent off promotions and launched an UberTaxi service during the srtrikes in a bid to woo more customers, while its co-founder and chief executive Travis Kalanick has described the company as ‘David’ in the Read full story › Source: The Drum...
Read MoreBy John Glenday Conservative MP Mark Pritchard has announced on Twitter that he is to make a formal complaint to UK newspaper regulator IPSO over alleged entrapment after he was approached by a journalist posing as a ‘Twentysomething Tory PR girl’ interested in sex. The move follows a front page story in yesterday’s paper which led to the sudden resignation of Brooks Newmark, the former Minister for Civil Society, which claimed the MP had sent an explicit image of himself in his pyjamas to the account. In his message Pritchard, who was also approached by the Mirror journalist, wrote: “Test case for IPSO Will be Read full story › Source: The Drum...
Read MoreBy John Glenday US singer Meghan Trainor has become the first act in history to enter the UK top 40 sales chart based solely on people streaming her music. The feat was accomplished by claiming the number 33 slot with All About the Bass, the first track to benefit from new rules which credit streamed music toward chart positions. Despite not being on sale until today Trainor’s tune racked up 1.17m streams over the weekend, powering it to the official chart, which is topped this week by Jessie J with the song Bang Bang. Back in June the Official Charts Company updated its rules to include Read full story › Source: The Drum...
Read MoreAtlas will track path to purchase regardless of site or device. Read full story › Source: Marketing Week...
Read MoreBy Natalie Mortimer Youth charity The Prince’s Trust has launched a content-driven digital campaign #MyBigIdea, which aims to encourage unemployed young people to become their own boss, and has looked to YouTube for inspiration. Over the next three weeks, The Trust will launch a series of short, comedic films, funded by RBS, to engage young people who have never considered starting a business. The films are a change in strategy for The Trust which has previously shied away from using humorous content to get its message across. The spoof, infomercial-style films are based on ‘inconceivable’ business ideas, such as Brush It All, the brush that Read full story › Source: The Drum...
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