Posts made in September, 2014

on Sep 28, 2014

By Natalie Mortimer The Fairtrade Foundation has created a social experiment as part of its autumn campaign to test UK consumers’ levels of fairness and highlight the farmers and producers who benefit from the Fairtrade system. The Great British Fairness Debate, which runs for two weeks from today (29 September) until 12 October, spans online, social and PR and aims to show consumers that by acting more fairly and choosing Fairtrade products more regularly, they can make a real difference. Created in partnership with communications agency Karmarama and digital specialist Eight Arms, the campaign will drive consumers to a new microsite, where they will be Read full story › Source: The Drum...

on Sep 28, 2014

By Noel Young Google is to stop working with the right-wing American Legislative Exchange Council because of its stance on climate change, Bloomberg reports. Google chairman, Eric Schmidt said on Diane Rehm’s National Public Radio show, that his company had funded ALEC in support of “something unrelated. … I think the consensus within the company was that that was some sort of mistake, and so we’re trying to not do that in the future.” Schmidt told Rehm that people on the wrong side of the climate change debate were “making the world a much worse place,” He’d concluded “we should not be aligned Read full story › Source: The Drum...

on Sep 28, 2014

By Staff Writer Stephen Mangan chucks as much energy into this voiceover as his comedy pal Peter Serafinowicz did in the recent commercials for a similar service and – together with the arresting visuals – he persuasively makes the case for joining eBookers and tracking down some bargains. Decent advertising is critical to services like this and it’s noticeable how much better commercials in this sector have become in the last year or so. Creative Agency: Quiet StormCreative: Matt Mifsud / Martin JeyesAccount Director: Alex ShawTV Producer: Peter MugglestonFilm Production: Quiet Storm FilmsPost Production: Post MattersIllustrator: Trevor RobinsonSound Design: Jungle This ad comes courtesy of Read full story › Source: The Drum...

on Sep 28, 2014

By Jessica Davies Lake Capital – the new owner of Engine Group – is on the lookout for acquisitions in the ad-tech, data and analytics market, according to its co-founder and chief Terry Graunke. Speaking to The Drum Graunke described the last few months that led to the Engine Group buyout as a “bit of an adventure” – referring to a slight stall in the deal’s completion due to some disgruntled shareholders. “It was nothing that was ever nearly as dramatic as some people thought. So all of that is behind us, and everyone is delighted with the outcome.” Focus will now Read full story › Source: The Drum...

on Sep 28, 2014

By Jessica Davies Dailymotion has taken a major step into the private programmatic ad trading arena with the launch of a global, premium video exchange. The move will open up the ability for the YouTube rival’s advertisers bid on highly targeted video ad inventory in real time via the Dailymotion Exchange (DMX). The platform, which claims a monthly audience of 1.5bn people globally, provides advanced targeting features from which advertisers can select, including contextual data, audience profiles taken from first-party data comprising socio-demographic, behavioural and interests-based targeting, across desktop, mobile, tablet and connected TV screens. Advertisers can also bid on video inventory on the platform in Read full story › Source: The Drum...