Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in September, 2014

World Wide Web inventor Tim Berners-Lee calls for internet bill of rights to safeguard privacy

on Sep 28, 2014

By Jessica Davies Tim Berners-Lee, inventor of the Web, has reiterated his concerns regarding the threat to internet freedom and called for the creation of an internet bill of rights to protect privacy. The computer scientist, who invented the web 25 years ago, has previously stressed that internet freedom is under threat and that it must be safeguarded from being controlled by governments or large corporations. Berners-Lee made this latest plea at the Web We Want festival on the future of the internet in London yesterday, where he said the “power to abuse” the open internet has become too tempting for both governments and big Read full story › Source: The Drum...

Read More

Yahoo’s original guide to the web - Directory – to close by end of year and advertisers to be 'upgraded'

on Sep 28, 2014

By Jessica Davies Yahoo Directory, the company’s first ever guide to the web, created to help people navigate online more easily, is to close by the end of the year. The company has revealed its plans to close Directory, which has been going for two decades, along with its Education product, designed to connect users with education providers and content. It will also shut down the Qwiki app, which automatically created short movies based on events from a user’s camera roll. The Qwiki team will be retained by Yahoo to work on other products. Yahoo’s senior vice president of the Cloud Platform Group, Jay Rossiter, said Read full story › Source: The Drum...

Read More

John Lewis to invest £100K in beacon start-up and JLab incubator scheme winner Localz

on Sep 28, 2014

By Jessica Davies John Lewis has chosen ‘micro-location’ mobile start-up Localz as the winner of its technology incubator scheme JLab and will invest £100,000 into developing the service in the UK. Localz technology is designed to make the shopping experience easier for customers, with the ability to automatically offer to trigger their Click & Collect order to be picked as they enter the shop, or help customers navigate their way around stores based on their online wish list. As winner of the JLabs scheme it will further develop its technology in conjunction with John Lewis to cater for the new generation of mobile Read full story › Source: The Drum...

Read More

Nisa suffers password security breach ahead of annual meeting

on Sep 28, 2014

By Jessica Davies Nisa has suffered a major leak of its members’ data which has left information including stores’ trading performances and staff details vulnerable, according to the Sunday Times. The leak was reportedly flagged by an employee, who pointed to a spreadsheet which had been doing the rounds containing shareholders’ addresses, phone numbers and online passwords. Meanwhile it is believed other sensitive information including stores’ trading performances and staff details have also been left open to access. The data is understood to have been leaked several months ago, according to The Sunday Times. The news comes ahead of the convenience store supplier’s annual meeting Read full story › Source: The Drum...

Read More

Cancer Research UK challenges students to strip to their undies in Stand Up To Cancer fundraising campaign

on Sep 28, 2014

By Jessica Davies Cancer Research UK, in collaboration with The Good Agency, has launched Undie Run, appealing to students to strip down to their ‘smalls’ as part of its ongoing Stand Up to Cancer initiative. The charity’s fundraising event, launches this week in 35 universities across the UK to help raise money to beat cancer sooners, supported by the campaign strapline ‘When it comes to fighting cancer, it’s what’s undie-neath that counts’. The The Good Agency worked with the charity to devise the event strategy, creative look and feel and on and offline marketing materials for the event including a suite of online content, social Read full story › Source: The Drum...

Read More