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Posts made in September, 2014

Coca-Cola unveils Just Dance Now mobile game and wearable fitness monitor to encourage teens to live more active lifestyles

on Sep 28, 2014

By Jessica Davies Coca-Cola has unveiled a mobile game Just Dance Now and released a wearable fitness and sleep monitor to help encourage teens to live more active lifestyles. The drinks giant has released a video (above) ad featuring French duo ‘Les Twins’, to showcase the content in the mobile game, which can be unlocked using QR codes on the side 250ml cans of Coca-Cola, diet Coke and Coke Zero. People can download the game via iTunes and Google Play, with limited and advertising-supported versions both available. The launch marks the latest phase in Coca-Cola’s ongoing ‘Movement Through Happiness’ campaign and follows the renewal of its Read full story › Source: The Drum...

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Karmarama appoints RKCR co-founder Jim Kelly as non-exec director

on Sep 28, 2014

By Jessica Davies Karmarama has appointed Rainey Kelly Campbell Roalfe co-founder Jim Kelly as non-executive director. The news follows several months in which Kelly worked as a consultant for the management team, and has also been working closely with digital start-ups. Kelly was previously chairman at Dentsu, a role from which he stepped down last year. He has since been working as an independent consultant to digital, advertising and marketing services agencies. Kelly said: “Karmarama is one of the great British independents with a unique character and lots of ambition. I am looking forward to helping the team reach the next level in their plan. This role Read full story › Source: The Drum...

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