By Angela Haggerty Six television and movie firms have been granted permission by the US Federal Aviation Administration (FAA) for the use of drones to shoot scenes. The move signals a loosening of strict rules around drone use within US airspace, although the FAA ruling does still require an inspection of any aircraft before flight and a ban on operating the devices at night. US Transportation Secretary Anthony Foxx was quoted by the BBC as saying: “Today’s announcement is a significant milestone in broadening commercial UAS use while ensuring we maintain our world-class safety record in all forms of flight. “These companies are blazing Read full story › Source: The Drum...
Read MoreBy Angela Haggerty MEC has appointed former Starcom MediaVest Group global business director Duncan Smith as a managing partner. Smith will oversee communications planning for Lloyds Banking Group in the role and report to Stuart Bowden, MEC’s joint CEO. Bowden said: “Duncan brings with him a wealth of experience in communications, working with award-winning brands and delivering strategic solutions to help them thrive. I am delighted that he will be joining the team and am confident that the work he will be overseeing at MEC will be key for the growth of our clients’ business. Smith, who has also previously spent time at MediaCom USA, Chi Read full story › Source: The Drum...
Read MoreBy Angela Haggerty The Daily Record is launching a new marketing campaign kicking off with an advert airing during tonight’s X Factor on STV. The ‘Record of the Moment’ campaign, created by The Union, was designed to convey how the Daily Record communicates with readers 24 hours a day through its print product and digital services. Murray Foote, Daily Record editor, said: “Our new campaign encapsulates the emotion of the Daily Record’s Scottish heritage but also repositions the brand as a 24/7 publisher.” The TV ad will run until November on STV, Channel 4 and Channel 5, and the wider marketing campaign will involve outdoor, PR Read full story › Source: The Drum...
Read MoreBy Angela Haggerty Twitter is to begin beta testing a system of ad targeting for film fans. Twitter’s global head of research, Jeffrey Graham, told the Hollywood Reporter that research carried out by the social network highlighted opportunities for marketers to target movie audiences. “Our recent research shows that Twitter is a major influence on movie choice,” he said. “Not only are people hearing about new movies on Twitter, they are using it to make a decisions about what to see, then sharing their experience with friends. “The research highlighted just how many different opportunities there are for marketers to connect with this behaviour Read full story › Source: The Drum...
Read MoreBy Angela Haggerty A law has been passed in the Russian parliament preventing foreign investors from owning more than a 20 per cent slice in any Russian media outlets. According to the Guardian, the law was passed by a vote of 430-2 and will take effect from the beginning of 2016, although existing media owners have until February 2017 to make sure their affairs are in order. So far, Russian Forbes editor Elmar Murtazayev has speculated that the publication will close in Russia rather than sell to a Russian owner in order to continue operating. Previously, foreign investors and companies could hold a 50 Read full story › Source: The Drum...
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