Posts made in September, 2014

on Sep 27, 2014

By Staff Writer Welcome to The Drum’s Brand Vine chart – a rundown of the latest Vines created by global brands. The chart is ranked on the number of loops generated by brands on the video sharing service each week. This week, iHeartRadio took the top spot with as its Vine of Paramore’s Hayley Williams performing at Festival 5. The clip saw the largest shift in loop percentage with an a increase of 1923 per cent. Meanwhile broadcaster John Snow earned Channel 4 news second place with his six-second preview of the evening bulletin, increasing the brands’ loops by 47 per cent to 1,255,439. And Southampton FC took Read full story › Source: The Drum...

on Sep 27, 2014

By Angela Haggerty AOL is rolling a product created with Nielsen Online Campaign Ratings which guarantees pre-roll ad targeting out to the UK in a campaign for the National Apprenticeship Service (NAS). The move is a UK first and the tech giant is working in partnership with M4C to deliver the campaign through its AOL On platform. The move follows an ongoing collaboration between AOL and Nielsen which last year saw the two companies announce the AOL Video Reach (AVR) tool to measure audience in a more TV-like way. It’s thought that AOL is attempting to position online video advertising as a Read full story › Source: The Drum...

on Sep 26, 2014

By Direct Marketing News Why do four out of five marketers refuse to send abandoned cart emails even though they get 20% conversion rates? We don’t know. We’re asking you. Read full story › Source: DM News...

on Sep 26, 2014

By John McCarthy Thom Yorke, the frontman of Radiohead, has announced he will be distributing his solo album ‘Tomorrow’s Modern Boxes’ via the peer to peer download service BitTorrent in an experiment to perfect digital distribution independently of iTunes and other platforms. The BitTorrent service, often criticised for its complicity in enabling pirates to downloaded copyrighted content, will sell the album to users for only $6, as part of a new trial designed to give artists back control of their own products. The BitTorrent bundle will see artists receive 90 per cent of sales income with the p2p service taking in the remaining 10 per Read full story › Source: The Drum...

on Sep 26, 2014

Comparethemarket says campaign achieved double its recall target and swung other brand metrics upwards too. Read full story › Source: Marketing Week...