Comparethemarket says campaign achieved double its recall target and swung other brand metrics upwards too. Read full story › Source: Marketing Week...
Read MoreBy John McCarthy Mysterious social network Ello was this week hailed as the next big thing by the media after it was lauded as a potential service for those disillusioned by Facebook’s alleged lack of ethics. The site received significant media coverage after welcoming an exodus of LGBT Facebook accounts as the result of a spat requiring users to use their legally registered names on profiles – a policy which inconvenienced transgendered people and drag performers. The self-described “simple, beautiful and ad-free” social network has been dubbed the ‘anti-Facebook’ due to its minimalist interface and ‘ethical’ attitudes towards consumer data. However, its memberships Read full story › Source: The Drum...
Read MoreBy Angela Haggerty Calderdale Council has released a tender notice for a three-year project to create a brand and creative assets for a campaign to prevent speeding and promote walking and cycling. The account comes amid an effort from the council to introduce 20mph speed limits in residential areas in Calderdale between 2014 and 2017. Agencies are required to create and develop a brand and creative assets suitable for digital, outdoor and public transport campaigns. Experience of delivering road safety messages or health campaigns is desired. The deadline for receipt of tenders is 2pm on Friday 3 October. Read full story › Source: The Drum...
Read MoreBy Byravee Iyer SPIKES ASIA – Consumer change is outpacing agencies, new tech skills are required and organisation culture is a hindrance to change and innovation Niall McKinney, founder and CEO of the Knowledge Engineers said at the outset of a session on how agencies need to evolve. Read full story › Source: Campaign...
Read MoreBy Natalie Mortimer Lil-Lets UK has launched a campaign to promote its SmartFit tampons as it looks to differentiate itself from competitors. The campaign follows research conducted by the brand that found most women think all tampons are the same. Created by Leagas Delaney, the campaign is fronted by a man instead of a woman who is placed in increasingly unexpected places to carry out a product demonstration, highlighting that the SmartFit product expands widthways rather the standard lengthways. Mary Young, Lil-Lets head of UK marketing at Lil-Lets, commented: “This is the start of an exciting phase for Lil-Lets. Leagas Delaney has delivered a really Read full story › Source: The Drum...
Read More
Industry News