By Angela Haggerty Matalan has agreed a deal with News UK to promote its Autumn/Winter clothing collection in the Sun on Sunday’s Fabulous magazine using augmented technology. The four-week deal includes a cover wrap on the 28 September edition and the brand will fill the first eight pages of the magazine the following Sunday. It will conclude with a sponsored editorial shoot and a 16 page loose insert. In addition, augmented reality technology will be used to allow readers to shop instantly through their mobile devices. The campaign will also include a behind-the-scenes video of the cover wrap shoot which will be published on both the Read full story › Source: The Drum...
Read MoreBy Louise Jack KitKat’s popular tactical ad on Twitter mocking Apple’s iPhone 6 bendiness has overtaken Oreo’s popular Superbowl tweet. Read full story › Source: Campaign...
Read MoreBut admits the recent domestic violence scandal could knock brand equity in international markets. Read full story › Source: Marketing Week...
Read MoreNestlé launches ‘Bra Cam’ campaign for Fitness cereal brand to drive awareness of breast examinations
By Natalie Mortimer Nestlé has launched a campaign for its Fitness cereal brand using a ‘Bra Cam’ to drive awareness around the importance of breast self-examinations ahead of Breast Cancer Awareness Month. The campaign will be underpinned with social media activity where women will be reminded to check themselves out and to encourage other women to #CheckYourSelfie. Meanwhile the Bra Cam, created by McCann Paris, is a camera hidden in a bra that records how much a woman’s breasts are “checked out” on a daily basis. An accompanying online film asks women when the last time they checked their own breasts and redirects to Read full story › Source: The Drum...
Read MoreWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days. Read full story › Source: Marketing Week...
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