By Natalie Mortimer Media agency network PHD Worldwide, an Omnicom Media Group agency, has appointed Will Wiseman to the newly created role of president, strategic communications, PHD USA. Wiseman joins PHD following seven years at Interpublic Group’s UM, where he most recently held the title of EVP, head of US strategy, managing a team of strategists across all UM US offices, and leading strategy for US clients and new business efforts. Wiseman, whose start date is 15 October, will be headquartered in New York, reporting to PHD US CEO Nathan Brown. Read full story › Source: The Drum...
Read MoreBy David Blecken SPIKES ASIA – BBH Shanghai’s chief creative officer Johnny Tan believes that a lot of good ideas fail to develop into something tangible due to poor presentation. Read full story › Source: Campaign...
Read MoreBy Direct Marketing News It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players. Read full story › Source: DM News...
Read MoreBy John McCarthy ESI Media and Nook Media have launched the second stage of the ‘Get London Reading’ campaign with actress Cush Jumbo giving the children at Deptford Primary School a live reading of the Twits. Returning for a second year, the multi-platform partnership aimed to address low literacy rates in London schools by making reading more accessible and affordable. Jumbo, who starred in the Inbetweeners movie and Torchwood, read an extract from Roald Dahl’s the Twits using the Nook’s GlowLight eReader. The reading was the first in a series of celebrity school visits, including a special appearance from London Evening Standard owner Evgeny Lebedev. The Read full story › Source: The Drum...
Read MoreBy John McCarthy ESI Media and Nook Media have launched the second stage of the ‘Get London Reading’ campaign with actress Cush Jumbo giving the children at Deptford Primary School a live reading of the Twits. Returning for a second year, the multi-platform partnership aimed to address low literacy rates in London schools by making reading more accessible and affordable. Jumbo, who starred in the Inbetweeners movie and Torchwood, read an extract from Roald Dahl’s the Twits using the Nook’s GlowLight eReader. The reading was the first in a series of celebrity school visits, including a special appearance from London Evening Standard owner Evgeny Lebedev. The Read full story › Source: The Drum...
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