By Sara Kimberley A Gatorade ad featuring New York Yankee star, Derek Jeter, two Samsung ads and a Budweiser spot all feature in this week’s Campaign Viral Chart. Read full story › Source: Campaign...
Read MoreBy Staff Writer We’ve already seen one commercial marking Derek Jeter’s retirement this year and it’s a measure of his impact on baseball that this second epic also plays fulsome tribute to the star. Much of this was filmed candidly as Jeter walked among his fans and director Henry-Alex Rubin appears to have captured the honest reactions of New Yorkers as they suddenly realise their hero is among them. Creative Agency: TBWA Chiat Day (Los Angeles)ECD: Brent AndersonCreative Director: Renato FernandezCreative: Nick Ciffone / Dave EstradaFilm Production: SmugglerDirector: Henry-Alex RubinProducer: Drew SantarsieroProduction Ass’nt: Garrison AskewEditor: Damion Clayton @ Rock Paper Scissors Ad of the day is Read full story › Source: The Drum...
Read MoreBy John McCarthy Apple has issued a statement defending the sturdiness of its new iPhone 6 Plus smartphone after reports appeared in the media of the devices bending in users’ pockets. Responding to the #Bendgate frenzy, which saw both brands and general social media users create ads to mock Apple, the Californian firm claimed that it would be “rare” for the mobiles to bend under everyday use. The company said it has only received nine complaints of products bending by customers and added that it will be willing to replace devices on a case-by-case basis. This number may rise as a result Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Mars’ regional president of chocolate UK and global retail, Fiona Dawson, and Bruce McColl, chief marketing officer at the company, have both been promoted in a wider management shakeup. Dawson, who began her Mars career in sales in 1988 as a graduate trainee, will step into the new role of global president, Mars food with accountability for Mars drinks and European multisales. Meanwhile, McColl has been made a member of the Mars leadership team, following a 22-year stint at the company that began in 1992. Additionally, Todd Lachman, current president, Mars global petcare, has decided to leave Mars at the end of 2014 Read full story › Source: The Drum...
Read MoreBy Angela Haggerty Bauer Media is undergoing a commercial overhaul in a bid to simplify its range of radio brands for the market and will refocus its offering around Magic, Kiss and Absolute Radio as its three core brands. The changes will also bring development to its Place portfolio of local TV stations, with core local channels such as Liverpool’s Radio City to follow the pattern of spin-off channels such as Kiss’s Kisstory and Kiss Fresh. Local channels will now have two brand extensions, one for older listeners and one for younger, in order to broaden demographic commercial reach. Meanwhile, Magic will go national on Read full story › Source: The Drum...
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