Posts made in September, 2014

on Sep 26, 2014

By Angela Haggerty Bauer Media is undergoing a commercial overhaul in a bid to simplify its range of radio brands for the market and will refocus its offering around Magic, Kiss and Absolute Radio as its three core brands. The changes will also bring development to its Place portfolio of local TV stations, with core local channels such as Liverpool’s Radio City to follow the pattern of spin-off channels such as Kiss’s Kisstory and Kiss Fresh. Local channels will now have two brand extensions, one for older listeners and one for younger, in order to broaden demographic commercial reach. Meanwhile, Magic will go national on Read full story › Source: The Drum...

on Sep 26, 2014

By Maisie McCabe Bauer Media is planning to expand its digital offering, transforming Magic into a national radio brand and introducing new younger-focused stations to its regional portfolio. Read full story › Source: Campaign...

on Sep 26, 2014

This week was Social Media Week in London and I was fortunate enough to attend a blitz course on unlocking LinkedIn’s full potential. The speaker was none other than Mark White – widely regarded as the UK’s number one provider of training and consulting on LinkedIn. Like most marketers I brought a healthy dose of scepticism and didn’t know what to expect. Would I actually learn something I didn’t know? Ten minutes into the presentation and my ears were wide awake. The epiphany I had: most of us use LinkedIn, but a fraction of us use it properly. Here are a Read full story › Source: The Drum...

on Sep 26, 2014

By David Blecken SPIKES ASIA – In a simple yet enlightening presentation, Rei Inamoto, chief creative officer of AKQA, discussed what it takes to make a lasting impression. Read full story › Source: Campaign...

on Sep 26, 2014

By John McCarthy Iranian president Hassan Rouhani has received a request from Twitter chief executive Dick Costolo asking him to unban the social network in the country. The tweets saw the Twitter head confront president Hassan Rouhani – who has over a quarter of a million followers on the site – over the fact the Iranian people cannot access their leader’s posts. The president’s account was used to publicise Rouhani’s speech at the United Nations on Thursday. Arriving at a final comprehensive nuclear agreement with Iran will be a historic opportunity for West to show that it does not oppose 1/3 — Hassan Rouhani Read full story › Source: The Drum...