Posts made in September, 2014

on Sep 26, 2014

By James Doleman Internet service providers (ISPs) have rejected Cartier’s legal bid that they block access to websites which the luxury brand has claimed abuse its trademarks. The brand has issued a High Court injunction demanding that ISPs block websites allegedly using its trademarked logo for counterfeiting activity, with the trial taking place at London’s Royal Courts of Justice. The ISPs have argued that blocking all access is an extreme remedy and could lead to websites which use the Cartier trademark for legitimate reasons, such as customer feedback or unwelcome parody, being stopped from functioning. Counsel for the ISPs told the court today Read full story › Source: The Drum...

on Sep 26, 2014

By John McCarthy Nearly a third of UK households now use smartphones and tablets as the main internet-browsing device in the home, showing a general decline in the use of desktop and laptop computers, according to a report from the Post Office. The ‘HomePhone and Broadband’ study found that 29 per cent of households relied fully on smartphones and tablets as the primary web-browsing devices. However, laptops and PCs were still used by 44 and 26 per cent of households respectively although more portable platforms proved more popular with millennials. Only 15 per cent of 18-24 year olds still use PCs as their main browsing platform, Read full story › Source: The Drum...

on Sep 26, 2014

By Arif Durrani Stewart Easterbrook, the former chief executive of Starcom MediaVest Group, has joined programmatic specialist Media iQ as a strategic adviser. Read full story › Source: Campaign...

on Sep 26, 2014

By Nikki WIcks SPIKES ASIA – The seminar stage at Spikes Asia tapped into its inner-Hollywood for a blockbuster panel discussion on what the ad industry can learn from the movie industry’s collaboration model. Read full story › Source: Campaign...

on Sep 26, 2014

By John McCarthy The Ryder Cup has returned for its 40th anniversary to the PGA Centenary Course in Perthshire, Scotland, with this year promising to be the most social-media-engaged event in its history – as over 75 per cent of competing golfers are on Twitter. Fans will be encouraged to support their continent with the hashtags #USA and #Europe. Furthermore the competitors have been engaging with fans online to drum up excitement for the event. Just landed in Scotland for the @RyderCup! Help us cheer for team USA. I believe that we can win! — Tom Watson (@TomWatsonPGA) September 22, 2014 Team Read full story › Source: The Drum...