Posts made in September, 2014

on Sep 26, 2014

By Angela Haggerty ITV Encore drama programme Lucan drove more word of mouth brand conversations than other drama shown in the UK, research from Nielsen has suggested. The TV analytics and insight firm partnered with consumer conversation firm Keller Fay to create a data tool for advertisers and media buyers to identify influential audiences. It found that Lucan drove 19.65 conversations per person per day, while next on the list was Sky 2 programme Arrow, which generated 15.5 conversations per day per person. Sky 2 shows 24: Live Another Day and Intelligence followed closely behind in third and fourth spots, while Channel 4’s Fargo took fifth Read full story › Source: The Drum...

on Sep 26, 2014

By Arif Durrani BBC Good Food is celebrating its 25th anniversary in October with a new logo and a claim to be the UK’s biggest magazine media brand by reach. Read full story › Source: Campaign...

on Sep 26, 2014

By Adrian Peter Tse SPIKES ASIA – Transformation. Change. They’re big words that are hard to fit in the mouth, but it’s something RG/A has tried to digest with an aggressive approach to unlocking opportunities for its clients and itself. Read full story › Source: Campaign...

on Sep 26, 2014

By James Doleman Lawyers for phone hacking victims have told the Royal Courts of Justice that there are nearly 50 cases of alleged phone-hacking pending against Mirror Group Newspapers (MGN) At a hearing this morning, David Sherborne, counsel for hacking victims, said that while the cases of Sven Goran Eriksson, Christopher Eccleston and the former nanny for David Beckham Abbie Gibson had been resolved there was still no agreement on the alleged hacking of Eastenders actors Shane Richie, Lucy Taggart, and Alan Yentob and Coronation Street star Shobna Gulati. The court was told that Eriksson and Eccleston had agreed a settlement of £30,000 Read full story › Source: The Drum...

on Sep 26, 2014

By Natalie Mortimer Sainsbury’s is launching a campaign across TV, print and in-store to communicate a new approach to pricing, which will see the supermarket focus on its ‘Brand Match’ strategy against rival Asda. The campaign is part of an 18-month commitment by the business to lower the regular prices of products across the grocery business. Sainsbury’s marketing director Sarah Warby said the changes come as the company’s customers have increasingly found its prices and promotions confusing. “We’ve taken this feedback on board and we’re making it easier for customers to buy the products they love, whenever they like, safe in the knowledge that they can Read full story › Source: The Drum...