By James Swift Argos has given its alien family mascots a swan song ad before saying goodbye after three years. Read full story › Source: Campaign...
Read MoreBy Direct Marketing News The future looks bright for interactive channels. Read full story › Source: DM News...
Read MoreNike says online revenues climbed more than 70 per cent in its latest financial quarter. Read full story › Source: Marketing Week...
Read MoreBy Adrian Peter Tse SPIKES ASIA – It’s a polarising statement that, somewhat ironically, is open to a 360 attack. But Al Moseley, CCO at 180 Amsterdam, defends it well, bringing in personal experience and a taste for implementing structures that foster creative management. Read full story › Source: Campaign...
Read MoreBy John McCarthy A KitKat ad released amid the social media frenzy mocking a bending flaw in the new iPhone 6 dubbed #Bendgate has become the most retweeted adverts of all time on Twitter. KitKat, which was one of the first brands to capitalise upon the #Bendgate hashtag, which trended in the UK on Wednesday and Thursday, has now overtaken Oreo’s ‘Dunk in the Dark’ tweet as the social network’s most shared ad. The tweet went viral generating over 20,000 retweets and over 9,000 favourites in the space of 48 hours, trumping previous record holder Oreo Dunk in the Dark which received 15,700 Read full story › Source: The Drum...
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