Posts made in September, 2014

on Sep 26, 2014

By Kate Magee Now has consolidated its creative leadership team with the promotion of Steve Paskin and Dave Towers to the board of the agency, as both become shareholders in the business. Read full story › Source: Campaign...

on Sep 26, 2014

UK president Fiona Dawson promoted, while CMO Bruce McColl made member of leadership team and chief customer officer role created. Read full story › Source: Marketing Week...

on Sep 26, 2014

By Natalie Mortimer Cinime, the app developed by Digital Cinema Media (DCM) and Yummi, designed to let brands entertain and engage people before and after the movies, is set to develop its content following a tie-up between DCM and MyMovies. The deal will see users of the app able to access the latest film content wherever they are, rather than just in the cinema. Phase one will see the latest official trailers for all UK cinema releases delivered straight to the end user’s handset using MyMovies’ streaming services, with exclusive red carpet and junket interview content to be rolled out later in the year. Simon Rees, Read full story › Source: The Drum...

on Sep 26, 2014

By Angela Haggerty Scottish politics site Bella Caledonia has announced plans to launch a ‘buycott’ – a request for readers in Scotland disillusioned with the Scottish mainstream media to redirect licence fee or newspaper subscription payments into funding Scotland’s alternative media scene. Mike Small, editor and founder of the website – which launched in 2007 and has already raised six-figure sums from public donations to fund content – announced the plans on the BBC’s Scotland 2014 programme during a debate about alleged pro-union bias of the mainstream media during the referendum campaign. He told the programme: “Tomorrow we’ll be launching a buycott to re-channel energy Read full story › Source: The Drum...

on Sep 26, 2014

By Lucy Banks Lucy Banks, the executive creative director of Bauer Media, goes through five reasons why comedy can help an audience connect with a brand message. Read full story › Source: Campaign...