By John Glenday YouTube favourite Sam Pepper has been hit with a sexual harassment lawsuit after a victim failed to see the funny side of his ‘fake hand’ ass-pinch prank involving a prosthetic limb. The comedian outraged many of his 2.4m subscribers after approaching sex education activist Laci Green for his sketch, which elicited a slew of further allegations relating to Pepper’s off-screen behaviour. In an open letter to the 25-year old Green wrote: “please stop violating women and making them uncomfortable on the street for views,” encouraging other women to come forward with their own complaints. Some of these are of a serious nature with Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Wagamama, the pan-Asian restaurant brand, has launched a radio and in-store advertising campaign designed to promote the brand’s story and range of dishes. The work, created by agency 101, is now live on radio and throughout Wagamama restaurants, including on placemats and A-boards. Four 30-second radio spots feature the voice of Fun Lovin’ Criminals and BBC Radio 2’s Huey Morgan, and aim to celebrate elements of the Wagamama experience, such as dishes coming at different times and trying to pronounce their names. Simon Cope, global brand director at Wagamama, commented: “The campaign represents the freshness and fun qualities of our brand. We hope Read full story › Source: The Drum...
Read MoreBy Byravee Iyer SPIKES ASIA – Melissa Barnes’ enthusiasm for Twitter is understandable. As head of global brands, it is her job to inform and educate marketers about the plus points of the micro blogging site. The former PR executive even had a lesson or two for us at Campaign. Read full story › Source: Campaign...
Read MoreBy Natalie Mortimer This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves below. Mondelez Mondelez has promoted Dana Anderson to senior vice president (SVP) and chief marketing officer. The move will see her take responsibility for all marketing at the snacks giant since the departure of chief category and marketing officer, Mary Beth West, this July. Anderson – who was SVP, marketing communication and strategy – will oversee the teams responsible for agency relations, brand equity, brand strategy, marketing capabilities, media and digital across its global and regional power brands including Read full story › Source: The Drum...
Read MoreBy Maani Safa On Wednesday afternoon, one week after iOS 8 launched, Apple released its first update – iOS 8.0.1. It immediately became apparent that the update was faulty with numerous reports of broken TouchID and no cellular reception. Apple swiftly withdrew the update but the bugs still left a bitter taste in the mouth for many users. Whilst not being able to use TouchID isn’t that big a deal for users – save for the inconvenience of reverting to unlocking their phone with a passcode – it is one of Apple’s flagship features and one that Apple Pay will hinge on when released Read full story › Source: The Drum...
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