Posts made in September, 2014

on Sep 26, 2014

By Louise Jack With The 2014 Ryder Cup kicking off today to deafening cheers from the Gleneagles crowd in Scotland, Campaign takes a look at some of the tournament’s ads. Read full story › Source: Campaign...

on Sep 26, 2014

By Jessica Davies Virgin Holidays is among the brands to be rolled into The Exchange Lab’s overhauled global programmatic ad platform – Proteus. The London-based firm’s new platform, which can run display, mobile and video ads programmatically, across all screens, has been built with API integration designed to enable “two-way dataflow” between Proteus and its demand-side-platform (DSP) partners. This means advertisers can extract and upload data automatically rather than manually, reducing resource costs, while also facilitating budget management and providing real-time feedback to traders. The platform has been designed to run personalised content at scale via a single touch point. As a campaign goes live its Read full story › Source: The Drum...

on Sep 26, 2014

By Donald Gunn The Gunn Report has classified over 1,000 of the most awarded and admired ads and campaigns in the world from the past 15 years (1999 to 2013) to analyse how ideas are found for great Press and Outdoor ads. Read full story › Source: Campaign...

on Sep 26, 2014

By John Glenday Tony Blair has been recognised as a ‘gay icon’ after being lauded by Gay Times for his role in introducing civil partnerships, lowering the gay age of consent and repealing section 28 – which banned schools from teaching pupils that homosexuals can have families. The ex-prime minister graces the front cover of this month’s online edition of the magazine after heading 30 gay icons from 30 years of publication, standing alongside prominent men such as Boy George and Sir Ian McKellen. The collectible anniversary edition of the mag carries an exclusive interview with the politician in which he asserts he is ‘proud’ Read full story › Source: The Drum...

on Sep 26, 2014

By Sara Kimberley UKIP’s Nigel Farage’s tongue-in-cheek Paddy Power Ryder Cup ad backing Europe has divided opinion on social media. Read full story › Source: Campaign...