By John Glenday One of the most ‘deadly serious’ computer bugs yet seen has been identified by security experts with the potential to compromise in excess of 500m computers, servers and devices. Known as Shellshock it takes the form of a vulnerability contained within the Apache web server system, Linux software and Apple’s Mac operating system, potentially enabling hackers to remotely take over any system using these products. Experts are aghast at the scope of the flaw, pointing out that unlike previous bugs which were only useful for obtaining personal details; this defect leaves devices completely exposed to total takeover with ease. The problem stems from Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Smirnoff is close to finalising a partnership with Spotify in Europe as part of plans to deepen the vodka brand’s connection to dance music. The brand’s marketing manager for Western Europe, Dan Hatton, explained to The Drum that it builds on digital activity it ran with Spotify in the US earlier this year when it introduced its ‘Exclusively for Everybody’ global brand positioning. The second wave of this push launched earlier this week with a new TV ad which dismissed pretentious nights out and used the strapline “Filter the unnecessary. Keep the good stuff”. Although the finer details of the partnership Read full story › Source: The Drum...
Read MoreBy John Glenday Apple has been put on the back foot after being hit by a series of public relations blunders which threaten to tarnish its reputation for quality and attention to detail. The first sign that not all was sweetness and light in the Cupertino camp came just days after the technology firm was toasting sales of 10m plus of its much hyped iPhone 6 devices, however these celebrations proved premature when images began circulating like wildfire from irate customers alleging that their prized possessions had buckled whilst in their pockets. In a statement Apple refuted the online rumours, stating that its 5.5in phone Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod With 88 per cent of marketers wanting to know how to measure ROI, according to the social media examiners 2014 report, it is important to know what you want to achieve in a social campaign, according to SocialBro founder Javier Buron at SMW London. Hosting a session on where return on investment fits into a Twitter marketing strategy, Buron and his three panelists provided their tips on how to maximise their ROI, while also pointing out that the return may not simply be cost per lead or revenue. Shift in perception, reduction in costs and visits to a site can all count Read full story › Source: The Drum...
Read MoreBy Noel Young Virgin Atlantic is looking for a new creative agency to provide on-the-ground support in the North American market. The account will be leaving Y&R New York, Adage reports.. Virgin Atlantic had a 20-year relationship with RKCR/Y&R in London but in August, RKCR/Y&R lost the global advertising account to Adam & Eve/DDB, which remains the lead global creative agency. Y & R in New York said in a statement. “We have enjoyed a rewarding relationship that has resulted in Cannes Lion-award winning work, and we wish the Virgin Atlantic team the best in all their future endeavors. We will Read full story › Source: The Drum...
Read More
Industry News