Retailer will simplify prices and promotions as part of three-pronged campaign. Read full story › Source: Marketing Week...
Read MoreRetailer will use Asda green in stores to hammer home its price position as part of three-pronged campaign. Read full story › Source: Marketing Week...
Read MoreBy Direct Marketing News The pilot project without a pilot will deliver prescription drugs to the North Sea Island of Juist. Read full story › Source: DM News...
Read MoreBy John McCarthy The majority (90 per cent) of Americans believe that video and mobile content will be the future of the ad industry, according to research from Swedish-based Goo Technologies. The US survey, conducted this August, asked 2,029 adults which type of ads they found most effective, and which ones were on their way out of commission. Video, mobile, contextual, native and 3D ads all received the backing over more than nine out of ten respondents. In-text, banner, and pop-up ads were ranked as the least likely ad types to survive the next decade with 13, 19 and 29 per cent thinking they’ll soon Read full story › Source: The Drum...
Read MoreSupermarket will now only match Asda’s prices on brands, introducing green signage in stores. Read full story › Source: Marketing Week...
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