Posts made in September, 2014

on Sep 25, 2014

By John McCarthy Volvo Car UK and agency Mindshare, have brought back the Volvo treasure hunt campaign to celebrate the launch of the new XC90 model. The #FindTheXC90 campaign will take place for three days from Thursday 25 September and will see the vehicle travel from Gothenburg in Sweden to a secret location in the UK. The car will be powered by social engagements, with the more tweets from Twitter users guessing the final location of the car, the faster it will travel. This Saturday, the car will reach its final location, where clues will be posted through Volvo’s social media channels for those participating Read full story › Source: The Drum...

on Sep 25, 2014

By Jennifer Faull Mondelez has promoted Dana Anderson to senior vice president (SVP) and chief marketing officer. The move will see her take responsibility for all marketing at the snacks giant since the departure of chief category and marketing officer, Mary Beth West, this July. Anderson – who was SVP, marketing communication and strategy, – will oversee the teams responsible for agency relations, brand equity, brand strategy, marketing capabilities, media and digital across its global and regional power brands including Oreo, belVita and Cadbury. Newly appointed chief growth officer Mark Clouse said Anderson “is constantly pushing the boundaries to create breakthrough marketing and Read full story › Source: The Drum...

on Sep 25, 2014

By John McCarthy An RAF airbase football team has been given the chance to go behind the scenes at England’s St George’s Park after winning Samsung’s ‘Train like England’ competition. Entrants were encouraged to declare ‘why their team deserves to win’ the prize and RAF Valley FC, stationed on the Isle of Anglesey in North Wales, came out on top after Samsung considered hundreds of entries from across the UK. The team, composed of fast-jet training pilots, air-traffic controllers, flight operations assistants and search-and-rescue helicopter crew members will visit England’s St George’s Park facility in Burton upon Trent next Tuesday and Wednesday. Samsung has long been Read full story › Source: The Drum...

on Sep 25, 2014

By Natalie Mortimer Transport for London (TfL) is set to launch a campaign using selfies to raise awareness of the dangers of using unbooked minicabs, specifically aimed at young women. The Safer Travel at Night above-the-line campaign, which launches on 29 September, will run across print, mobile, outdoor, social and bar media. The creative shows a series of selfies in the form of a timeline, with the first frames capturing a group of girls enjoying their evening. The final images show the selfie taker subject to an attack to demonstrate the dangers of using illegal minicabs. The posters end with the strapline ‘Where will your night Read full story › Source: The Drum...

on Sep 25, 2014

By Maisie McCabe Transport for London has created a hard-hitting multimedia campaign to raise awareness of the risks of using illegal minicabs. Read full story › Source: Campaign...